The typical budget for a CRO project will depend on the scope and complexity of the project. Also, it may vary depending on your geographical location and the end goal of the business–if it is to increase conversions, gain more click-throughs, or increase ROI. A small budget could omit advanced tech and tools and even interfere with A/B testing. A bigger budget could make space for advanced and multivariate testing and even help access expert CRO guidance.