To prioritize CRO experiments in your strategy, start by identifying high-traffic pages with low conversion rates; these often offer the highest ROI. You may then use the PIE framework (Potential, Importance, and Ease) to rank tests. ‘Potential’ measures how much lift an experiment can generate, ‘Importance’ accesses business impact, and ‘Ease’ displays implementation difficulty.  In that order, find the right elements to optimize for. Take a CTA change, for example. It’s a small change but can bring in conversions and set the stage for more complicated and scaled testing like redesigning a checkout page. Leverage qualitative and quantitative data and user feedback to create hypotheses,  allocate resources, and ensure that the entire experimentation process is in line with business growth.