How does contextualisation enhance product images?

Contextualisation makes product images more informative and emotionally sound. When you show the product in use or within a familiar environment, you give customers visual cues about size, functionality, lifestyle fit, and even quality. People are more likely to believe in the utility of a product when they can imagine it in real-world situations. This leads to higher engagement, especially on platforms like Meta Ads, where users scroll quickly and make snap judgments based on visuals alone.