Is CXL certification worth it for CRO professionals?

B2B and B2C conversion optimization will largely differ based on the target audience and behavior, decision-making process, and strategies. B2B typically has longer sales cycles and features and may involve multiple stakeholders. In the same light, B2B conversion tactics will include in-depth blogs, whitepapers, case studies, and more. The focus will also remain on establishing credibility through social proof. B2C conversely targets audiences with high purchase intent through limited offers, time-sensitive discounts, social media content, and seamless checkouts. This is because the B2B audience may be perceived as emotion-driven and typically have shorter decision cycles. B2B may rely on email sequences and retargeting ads, while B2C may look to capitalize on instant gratification, enchanting visuals, and simplified user journeys.