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Exit Pop-Up

An exit pop-up is a focused version of an exit-intent prompt that appears when a visitor signals they’re leaving a site. It typically includes a single action, such as an email sign-up, discount offer, or CTA to revisit content. The goal is to recover otherwise lost traffic by presenting a timely incentive. These pop-ups depend on user behavior signals rather than interruptions during browsing.

Consider a SaaS pricing page. It may show a pop-up inviting visitors to book a quick demo before leaving. A blog may promote a downloadable guide as a final engagement step. While helpful, exit pop-ups should be designed simply and respectfully to avoid frustration. Clear messaging and value-driven offers improve their effectiveness.