AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.

Average order value is the average amount of money customers spend per transaction.

An authority site is a website widely recognized as a trusted and credible source in its niche.

An API is a set of rules that allows different software systems to communicate and exchange data.

App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.

Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.

Alt text is the written description of an image embedded in HTML to improve accessibility and SEO.

Alpha spending is a statistical technique used to manage error rates when testing results at multiple points in an experiment.

AI personalization for landing pages is the application of AI to tailor landing page content for each visitor.

AI personalization is the use of artificial intelligence to deliver customized experiences based on user data.