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Behavioral Science
Behavioral science examines how people make decisions, what influences their actions, and how biases or environments shape outcomes. In digital marketing, these principles explain why users abandon carts, respond to scarcity, or prefer simple choices. Applying behavioral science helps create experiences that align with real human tendencies rather than assumptions. It is the foundation for practices like nudging, persuasion design, and customer journey optimization.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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