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Behavioral Targeting
Behavioral targeting uses data from browsing history, clicks, searches, and purchases to deliver more relevant experiences. Instead of showing the same ad to everyone, this method personalizes outreach to match a user’s demonstrated interests. For example, someone who recently browsed running shoes might see ads for sports apparel. Done well, behavioral targeting improves relevance and efficiency, though it must balance personalization with respect for privacy.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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