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Breadcrumb Navigation
Breadcrumb navigation displays a clickable path that shows where a visitor is within a website’s structure. It improves usability by helping users backtrack easily and reduces friction on large sites.
For example, a product page might display “Home > Electronics > Laptops > Gaming Laptops,” giving context and shortcuts for navigation. Search engines also value breadcrumbs, as they clarify site structure.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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