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Bounce Rate
Bounce rate measures how many users land on a webpage and exit without taking further action. A high bounce rate can signal issues like poor page load speed, irrelevant content, or weak calls to action. For example, if 70% of visitors leave after seeing the homepage, it may indicate misaligned messaging. Tracking bounce rate helps identify where user expectations aren’t being met.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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