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Brand Engagement
Brand engagement reflects how customers connect, interact, and stay loyal to a brand across channels. It is shown through actions like repeat purchases, social media interactions, or word-of-mouth recommendations.
Strong brand engagement leads to higher trust and long-term value. For instance, when people consistently share a brand’s posts or choose it over competitors, it demonstrates a deeper relationship than transactions alone.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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