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Below The Fold
Below the fold is the section of a webpage that becomes visible once a visitor scrolls past the initial screen view. It often contains supporting details, secondary CTAs, or long-form content. While above-the-fold content captures immediate attention, below-the-fold elements can still drive engagement when users are motivated to keep reading. Placement depends on design priorities and user behavior insights.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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