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Below The Fold
Below the fold is the section of a webpage that becomes visible once a visitor scrolls past the initial screen view. It often contains supporting details, secondary CTAs, or long-form content. While above-the-fold content captures immediate attention, below-the-fold elements can still drive engagement when users are motivated to keep reading. Placement depends on design priorities and user behavior insights.
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Bucket Testing
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb Navigation
Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand Engagement
Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce Rate
Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below The Fold
Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting
Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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