Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Bucket Testing
Bucket testing divides traffic into separate groups, each exposed to different versions of a webpage or feature. It is used to measure which variation performs better in terms of conversions, engagement, or revenue.
Unlike observational studies, this method creates controlled environments for decision-making. For instance, one bucket might see a green CTA button, while another sees a red one, and results reveal which drives more clicks.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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