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App Personalization
App personalization involves adapting app content, notifications, and features for each user. It relies on data such as usage patterns, past actions, or location to make the experience more relevant.
Examples include custom news feeds, targeted in-app offers, or personalized onboarding flows. Some AI-driven platforms, including Fibr AI, extend these personalization features to mobile, helping apps retain users more effectively.
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
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Average order value is the average amount of money customers spend per transaction.
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An API is a set of rules that allows different software systems to communicate and exchange data.
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App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
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Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
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