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Application Programming Interface (API)
An API is a structured way for two or more applications to share data and functions. It defines clear requests and responses, making it possible for systems like payment gateways, CRMs, and analytics platforms to work together seamlessly.
APIs are the foundation of integrations, enabling automation and scalable product development. Without them, most modern digital experiences would not exist.
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
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Average order value is the average amount of money customers spend per transaction.
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An authority site is a website widely recognized as a trusted and credible source in its niche.
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An API is a set of rules that allows different software systems to communicate and exchange data.
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App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
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Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
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