Information Scent

Inverse metrics measure negative effects to balance positive results. They show trade-offs that come with changes, ensuring improvements in one area do not harm another.

In marketing, interruption refers to any unexpected message or action that distracts users from their task. Examples include pop-ups, auto-play videos, or intrusive ads.

Information scent is the set of clues users pick up to decide whether a link or page will give them what they want. Strong scent keeps users clicking forward, while weak scent can make them leave.

Inbound marketing is a strategy where businesses attract customers by creating valuable content and experiences. Instead of pushing ads, inbound focuses on drawing people in through blogs, SEO, and social media.

Impressions are the number of times a piece of content, ad, or post is displayed to users. They measure visibility rather than actions. Each time the content appears on a screen, it counts as one impression.