Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Baseline Conversion
Baseline conversion refers to the starting conversion rate that serves as a benchmark for comparison. It is recorded before any A/B test, campaign, or optimization initiative begins.
Establishing this baseline ensures improvements can be measured accurately. For example, if a site’s baseline conversion rate is 3%, and a redesign increases it to 3.6%, the impact can be quantified at 20% growth. Without this reference point, test results lose context.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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