Customer Data Platform

A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile. It allows teams to build real-time segments, identify behavior patterns, and activate data for marketing, personalization, and retention programs. Unlike traditional databases, CDPs are designed specifically for marketing and growth workflows, often integrating directly with ad platforms and automation tools. This leads to cleaner targeting, stronger attribution, and more relevant customer messaging.

You can use CDPs to tailor email journeys, suppress ads to converted users, or show different onboarding screens based on past interactions. With increasing privacy rules and third-party cookie depreciation, CDPs help strengthen first-party data strategies. Companies that deploy them well see sharper segmentation and better lifecycle performance from acquisition to loyalty.