Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Fibr ai logo

Agents

Solutions

Resources

Back to Glossary

Dynamic Heatmap

An exit survey gathers feedback from visitors who leave a website or product before completing an action like signing up or purchasing.

The goal is to understand drop-off reasons such as pricing concerns, confusion, lack of trust, or missing information. Responses help identify real user objections so teams can remove barriers, improve messaging, and refine page design. Many CRO and feedback tools offer exit survey features that trigger when someone moves to close a tab or navigate away.