Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

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Drop-Off Rate

Exit intent popups detect mouse or scroll patterns that suggest a visitor is leaving. They show offers or messages to recover potential drop-offs, such as discounts, newsletter invites, or reminders. When used thoughtfully, exit intent features help reduce abandonment without interrupting browsing. Testing messaging, timing, and incentives ensures these popups support conversion instead of feeling intrusive.