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Digital Experience Platform
A Digital Experience Platform (DXP) combines content management, personalization, analytics, and customer data tools to deliver cohesive experiences across channels. It helps brands create tailored content workflows, automate user journeys, and scale multi-touch engagement across web, mobile, email, and in-product surfaces. Unlike standalone CMS systems, DXPs unify data and interactions instead of operating in silos. Organizations with complex user paths — like eCommerce or enterprises — benefit most.
Picture a DXP powering localized landing pages, AI-recommended content, and unified support views across devices. It centralizes experience delivery so teams move faster and maintain consistency. As digital ecosystems expand, DXPs are becoming foundational for enterprise-level experience orchestration.
Explore more Glossary terms
Dynamic Landing Pages
Experience analytics tracks behavior patterns such as clicks, scroll depth, navigation paths, and time spent to learn how users engage with a digital experience.
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Dynamic Heatmap
An exit survey gathers feedback from visitors who leave a website or product before completing an action like signing up or purchasing.
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Dynamic Content
Exit pop-ups serve as a final engagement point before users exit, often offering deals, content, or helpful nudges.
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Drop-Off Rate
Exit intent popups detect mouse or scroll patterns that suggest a visitor is leaving.
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Do Not Track
Enterprise commerce platforms support massive product catalogs, global inventory, advanced pricing rules, and B2B or B2C hybrid models.
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Directional Cues
Directional cues are visual or contextual elements that guide users’ attention or behavior within an interface.
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