Multivariate Testing

Multivariate testing experiments with multiple elements of a webpage at the same time. It measures the impact of different combinations on conversions. It’s useful for complex optimization but needs high traffic.

Multivariate testing compares multiple elements on a page at once, while A/B testing compares one element at a time. Multivariate testing is more complex and needs more traffic, while A/B testing is simpler and faster.

Multi-channel CRO strategies improve conversion rates across different marketing channels like email, social media, ads, and websites.

The goal is to provide a consistent, optimized experience everywhere users interact with the brand.

Multi-armed bandit (MAB) testing is an advanced optimization method that directs more traffic to better-performing variations while the test is still running. Unlike A/B testing, it adapts in real-time, making it faster and more efficient.

Mobile app A/B testing compares two or more variations of app features to see which performs better. It helps improve user experience, engagement, and retention. Testing can include layouts, buttons, messages, or flows.

A microsite is a small, separate website focused on a specific campaign, product, or event. It is often temporary and different from the main website.

Microsites help target a niche audience with clear, tailored messaging.