Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Alpha Spending
Alpha spending is a statistical method that distributes significance thresholds across interim checks in experiments. It prevents inflated false positives when results are evaluated multiple times before a test concludes.
This approach is common in medical trials but is also applied in digital optimization to preserve the validity of A/B test outcomes. By controlling how much significance is “spent” at each checkpoint, teams maintain reliable conclusions while still monitoring progress.
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
Read More
Average order value is the average amount of money customers spend per transaction.
Read More
An authority site is a website widely recognized as a trusted and credible source in its niche.
Read More
An API is a set of rules that allows different software systems to communicate and exchange data.
Read More
App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
Read More
Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
Read More
Ready to Maximize your Website's Potential?
4.5/5 reviews on
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
Global CRO Agency Services