Google Ads

Jan 31, 2024

7 Common Reasons Your Google Ads Are Not Performing & How to Fix Them (Fast)

Meenal Chirana

3 mins to read


You poured your heart (and budget) into crafting the perfect Google Ads campaign. Keywords? Check. Compelling ad copy? Nailed it. 

Yet, your ad is nowhere to be found. Crickets. Nada. Zilch. Where did it go wrong?

Fear not, frustrated advertiser! 

The truth is, even the best campaigns can run into roadblocks. But before you throw in the towel, consider this: most ad invisibility issues have clear explanations and simple solutions. 

In this post, we'll be your Google Ads detective, uncovering the top 7 culprits behind your missing ad and providing actionable steps to bring it back into the spotlight.

So, grab your magnifying glass and get ready to solve the mystery. Whether you're a seasoned marketer or a Google Ads newbie, this guide will equip you with the knowledge to diagnose and fix common problems, ensuring your ad shines bright in the search results. 

Let's dive in!

Reasons Your Google Ads Are Not Performing & How to Fix Them

No/Low Search Volume:

One of the most common reasons for Google Ads not displaying is low or no search volume for your targeted keywords. This issue occurs when users are not actively searching for the terms you've chosen.

How to fix it:

To address this, conduct thorough keyword research to identify relevant and high-volume keywords for your industry. Expand your keyword list, experiment with different variations, and use tools like Google's Keyword Planner to discover trending terms. Regularly review and update your keyword selection to align with changing user search behavior and trends.

Not Bidding Enough:

In the competitive world of online advertising, underbidding on keywords can lead to poor ad visibility. If your bids are too low, your ads may not rank high enough to be displayed prominently.

How to fix it:

Regularly monitor your bid strategy and adjust bids based on keyword performance and competition. Utilize automated bidding strategies or set manual bids to ensure you stay competitive in the auction. Experiment with bid adjustments for specific devices, locations, or demographics to optimize your bidding strategy further.

Ad Schedule Is Too Restricted:

Limiting your ad schedule too narrowly may result in missed opportunities to reach your target audience. If your ads are not showing at specific times, you might be losing potential customers during peak engagement periods.

How to fix it:

Review your ad schedule and consider expanding the time frames when your ads are active. Analyze performance data to identify optimal time slots for your target audience. Adjust bid modifiers for specific hours or days if certain periods yield better results. A flexible ad schedule ensures your ads are visible when your audience is most active.

Your Post-Click Landing Page Is Not Relevant:

Even if your ad is compelling, if the post-click landing page doesn't align with the user's expectations, it can result in a poor user experience and decreased ad visibility.

How to fix it:

Ensure that your landing page provides a seamless and relevant experience for users clicking on your ads. Align the content, messaging, and visuals on your landing page with the ad copy. Optimize your landing page for fast loading times, mobile responsiveness, and a clear call-to-action to enhance the overall user experience.

Pro Tip: Fibr can help you connect your ads to super relevant landing pages and help you boost your google ad visibility without any coding headaches in minutes.

Give it a shot!

Ad Is Not Approved:

Google Ads must adhere to specific policies, and if your ad violates any of these guidelines, it may not be approved for display.

How to fix it:

Regularly review Google's advertising policies to ensure your ads comply with their guidelines. If your ad is disapproved, address the issues mentioned in the disapproval notification. Make necessary adjustments to your ad copy, imagery, or targeting to align with Google's policies and resubmit for approval.

Your Ad Group Isn’t Focused Enough:

An ad group that lacks focus can lead to ads being displayed to an audience that is not genuinely interested in your offerings.

How to fix it:

Refine your ad groups to ensure they are tightly themed and focused on specific products, services, or themes. Create targeted ad copy and use relevant keywords within each ad group. This improves ad relevance and increases the likelihood of displaying your ads to a more interested and qualified audience.

Location Targeting Is Incorrect:

Incorrectly configured location targeting can result in your ads being shown to users outside your target audience, leading to wasted ad spend.

How to fix it:

Review your location targeting settings and ensure they align with your target audience. Use geographic data and customer insights to refine your targeting settings. Consider excluding locations that are not relevant to your business to maximize the impact of your ads on the right audience.


Addressing these common issues and implementing the suggested solutions can significantly improve the performance of your Google Ads campaign. 

Regular monitoring, analysis, and adjustments based on performance data are essential to maintaining a successful online advertising strategy. 

By troubleshooting and optimizing your Google Ads, you can enhance visibility, drive relevant traffic, and achieve your advertising objectives.

Try Fibr today to connect your ads to relevant landing pages without coding to boost your quality score and convert your Google Ads seamlessly!

Meenal Chirana

Meenal Chirana, Content and Social Media Manager at Fibr, brings five years of experience in the content field to the team. Her passion for creating engaging content is matched only by her expertise in SEO and social media management. Passionate about all things content and digital marketing, she is always on the lookout for innovative ways to connect with audiences and elevate brands.

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