Google Ads
5 mins
Introduction
What is an Ad Copy?
Ad copy is basically the selling message you see in ads. The basic goal is trying to get customers interested in their business, one way or another.
You'll see Google Ad Copy examples everywhere, from those giant signs on the highway to those funny videos you watch online.
The better the ad copy, the more likely it is to convince your customers to check something out. Good advertising copy Google Ads present variations to the customer and connect with what they need now.
How to Write a Copy for Google Ads?
Customers are diverse and so are their needs and wants. Overall to create a good advertising copy google ads there are mainly three things which we need to keep in mind.
Highlight Your Unique Selling Points (USPs): What sets your business apart? Think about special features, benefits, or expertise you offer that competitors lack. Your Google Ad copy should be like a salesperson's opening pitch, immediately showcasing your USPs and why someone should choose you.
Connect with Their Pain Points: People search online to solve problems. Your ad copy should act like an empathetic salesperson, understanding their struggles and anxieties. Use keywords and messaging that resonate with their pain points and how your product or service alleviates them. For example, the ad copy "Home-cooked Food, Far from Home. Eat Well, Feel Good" targets those who miss home cooking after moving away. It connects with this feeling and offers a solution – home-cooked meals.
Go a Little Wild (But strategically): In a crowded online marketplace, a touch of unexpected creativity can make a big difference. This "wild card" could be a surprising statistic, a catchy tagline, a unique offer, or even a touch of humour. While many ads prioritize keywords for search engines (SERPs) and SEO, this can sometimes restrict creativity. Consider injecting a touch of "wildness" – something that makes people smirk, think, or go awwww – to stand out from the monotony and grab their attention (and clicks!).
Once you've got these basics down, it's time to experiment with different approaches to write even more captivating ad copy! Maybe try an ad copy with testimonials, or reviews. Try another introducing features and benefits and so on. By trying out different approaches, you can discover the most effective ways to connect with your target audience and make them say "wow!".
Copy for google ads allows you to share what all a business does, so that the customer does not have to ask “I wonder if they offer that?” but rather say “wow I didn’t know this was even available, exactly what I wanted!”
Real Time Google Ad Copy Examples
Best way to learn is from experience. Let’s check these real time examples of google ad copy and how it helps different businesses from various industries.
Mayo Clinic (Healthcare Industry)
Let’s look at this Mayo Clinic Google ad Copy for Google and what they are doing correctly.
Their headline is clear and grabs attention right away (Top-Ranked Hospital). It tells the customers exactly why they should choose them, so they don't need to keep scrolling.
Mayo Clinic’s Google ad Copy shows they can check for different illnesses, conditions, and symptoms right from the start. This is what most people are looking for in a hospital, so they see it right away and are more likely to click.
Another ad copy mentions Mayo Clinic having the best doctors, the latest equipment, and even medicine on hand. This shows they can take care of everything a customer would need.
Moreover, the ads highlight how the hospital cares for patients and their health. The ad also mentions that the hospital is top-rated in Nation and can handle difficult medical problems. This encourages people to choose the hospital and trust in them.
Lastly, “Mayo Clinic in Rochester” is mentioned because it is well-known and considered one of the best. People who know the name might click the ad because they trust its reputation.
All these Google ad Copy help to capture eyeballs and show viewers and potential customers clearly what is offered, and what all can be offered, in simple crisp manner. Various Ad Copy for google ads makes sure that Mayo Clinic do not miss any chance to put their best feet forward! (You get it? Feet, many AD copies)
Capital One (Finance Industry)
Now, this example is about Capital One Bank. It is the 12th largest bank in the United States. Other than that it is the 3rd largest issuer of Visa and Mastercard credit cards, and one of the largest car finance companies in the United States.
The finance world is super competitive, so standing out is a big deal, right? Let's see how their Google Ads work. Let’s break down their google Ad copy.
Their ads are simple and direct, all about promoting their products and services. They target customers searching for specific financial stuff like "checking accounts with no fees" or "auto loan rates".
Some ads highlight their competitive edge, like high-interest savings accounts, low checking account fees, or easy online banking. Even if someone's just browsing for financial help, seeing these might spark their interest.
Then there's the part about making things easy for customers, like the sign-in option that gives access to all their Capital One accounts in one spot. This would encourage customers to choose them as their banks.
Being the third-biggest seller of Mastercards, their ads reflect that authority. They tell viewers they can compare cards and get personalized options, even mentioning cool stuff like travel rewards. Who wouldn't want extra bonuses?
These Google Ads speak directly to what customers want in their finances. That's why people trust and choose Capital One. They're definitely getting their money's worth with PPC ad Copy…
Ask yourself, if you had a bunch of ads in front of you, wouldn't you pick the ones that catch your eye? That's why Ad Copy for google ads is so important.
Businesses have a lot to offer, but people's attention spans are short. Fun and clever ads not only grab attention but also get folks to engage with the business.
Some Google Ads Copy Best Practices to Keep in Mind
By now I’m sure you have understood what Ad Copy for google ads are and why Google ad Copy is a must for businesses while advertising. If you are thinking of implementing ad copy in your Pay Per Click ads, keep these best practices in mind.
Your Google Ads are like mini billboards on the digital highway. To stop the scroll and turn clicks into customers, you need a catchy ad copy. We have created a checklist on Google ads copy best practices for you, to help you utilize their potential to the maximum.
Know who you're talking to: Imagine your ideal customer. What are they looking for? Use words they understand and talk about their problems.
Magic Words: Find the words people search for online (like "best pizza near me"). Sprinkle these words throughout your ad, especially at the beginning. This makes your ad show up when people search.
Headline: This is the first thing people see, so make it short and sweet. Show what makes you special and use strong words to grab attention. You can read and know more in detail about Gooogle ads copy specs.
Description Duo: This is where you explain your business in more detail. google ad copy character limit for description is 90 words. Use clear and simple language to show why someone should choose you. Tell them what to do next, like "Visit now" or "Get a discount!"
Try Different Ads: Don't just write one ad and hope for the best. Make a few different versions and see which ones work best. This way, you can find the words that really win!
Mobile Magic: Most people search on phones now. Make sure your ad looks good and is easy to read on a small screen. Keep it short, use big buttons, and write clearly. Use dynamic landing pages to make the audience experience message matches, which creates trust.
Happy Talk Wins: People like positive things! Focus on how your product or service helps people and the good things they'll get from using it.
Bonus Tip: Numbers grab attention! Use numbers to show discounts, stats, or special offers to make your ad stand out.
Follow these tips, and you can display the best copy for google ads that people notice, understand, and want to click on!
In a Nutshell
Google Ad Copy helps you get noticed and convince potential customers to choose you. They help a business to make the most of their PPC ads and increase their chance of being seen by the viewers. With Google Ads, you can craft targeted messages that resonate with your ideal customer. You can highlight what makes your business unique, address their pain points, and even add a touch of creativity to stand out from the crowd.
We at Fibr can help you to get clicks, not crickets, with clear, creative and on-brand AD COPY.
We have all the tools you need from dynamic landing pages to web personalization.
About the author
Pritam Roy
Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.
