Tools
Top 6 Optimizely Alternatives & Competitors in 2025
Ankur Goyal
Dec 30, 2024
Tools
Top 6 Optimizely Alternatives & Competitors in 2025
Ankur Goyal
Dec 30, 2024
TABLE OF CONTENTS
Turn every visitor into a conversion!
Introduction
If you’re the marketing looking for an A/B testing and CRO solution, you must likely have come across Optimizely.
A tall name in the CRO, content, and marketing industry, Optimizely offers a robust platform and features to shoulder your marketing needs—content marketing and management systems, web and feature experimentation, configured commerce, warehouse-native analytics, and even data management.
However, the market is evolving at a lightning speed, and if you’re looking for tech platforms with really advanced AI integrations and advanced features, it’s time to check out Optimizely alternatives.
In this detailed guide, we’ll explore the top 6 Optimizely competitors, and draw out their features and pricing to help you make a more informed decision.
Let’s start by understanding why you need an Optimizely alternative in 2025. But, if you’re in a hurry, here’s the gist of the article for your quick reference—
If you’re the marketing looking for an A/B testing and CRO solution, you must likely have come across Optimizely.
A tall name in the CRO, content, and marketing industry, Optimizely offers a robust platform and features to shoulder your marketing needs—content marketing and management systems, web and feature experimentation, configured commerce, warehouse-native analytics, and even data management.
However, the market is evolving at a lightning speed, and if you’re looking for tech platforms with really advanced AI integrations and advanced features, it’s time to check out Optimizely alternatives.
In this detailed guide, we’ll explore the top 6 Optimizely competitors, and draw out their features and pricing to help you make a more informed decision.
Let’s start by understanding why you need an Optimizely alternative in 2025. But, if you’re in a hurry, here’s the gist of the article for your quick reference—
If you’re the marketing looking for an A/B testing and CRO solution, you must likely have come across Optimizely.
A tall name in the CRO, content, and marketing industry, Optimizely offers a robust platform and features to shoulder your marketing needs—content marketing and management systems, web and feature experimentation, configured commerce, warehouse-native analytics, and even data management.
However, the market is evolving at a lightning speed, and if you’re looking for tech platforms with really advanced AI integrations and advanced features, it’s time to check out Optimizely alternatives.
In this detailed guide, we’ll explore the top 6 Optimizely competitors, and draw out their features and pricing to help you make a more informed decision.
Let’s start by understanding why you need an Optimizely alternative in 2025. But, if you’re in a hurry, here’s the gist of the article for your quick reference—
Why do you need to explore Optimizely alternatives
As discussed above, Optimizely is one of the top names when the subject is A/B testing or content. However, after thorough analysis, Fibr AI team discovered that many other tools and products can better support marketers, engineers, testers, and developers (when it comes to personalized marketing).
Why do we make this statement? Read below—
Cost: We strongly feel that Optimizely pricing could be a barrier—especially for smaller companies or those with budgetary constraints. Optimizely alternatives offer more advanced features at better ROI and investment.
Specific use case: Optimizely is not singularly focused on campaign/ad personalization and A/B testing. The platform has diversified deeply into content, asset, and data management. Companies looking for a more focused alignment may not find Optimizely a good fit.
Limited features: Fibr AI, a top Optimizely competitor offers a lot more advanced features and integrations. For instance, with Fibr AI, you can create personalized landing pages in bulk in minutes or deploy Google Ad Quality Score to understand ad performance.
Ease of usage: Optimizely’s platform and features can be slightly difficult to navigate given its foray into several verticals; it can get a bit confusing if you are looking for a certain feature or product.
Optimizely is a powerful tool, no doubt, but evaluating alternatives can help you identify a platform more aligned with your business needs, budget, and specific technical requirements.
Below we list and explore in detail the top 6 Optimizely alternatives–it’s a deep dive into their pricing, features, and even user reviews! This comprehensive comparison should clear any confusion you may have and help you lock in the right platform for your needs.
Read more: Best A/B Testing Tools And Techniques For Marketers In 2025
As discussed above, Optimizely is one of the top names when the subject is A/B testing or content. However, after thorough analysis, Fibr AI team discovered that many other tools and products can better support marketers, engineers, testers, and developers (when it comes to personalized marketing).
Why do we make this statement? Read below—
Cost: We strongly feel that Optimizely pricing could be a barrier—especially for smaller companies or those with budgetary constraints. Optimizely alternatives offer more advanced features at better ROI and investment.
Specific use case: Optimizely is not singularly focused on campaign/ad personalization and A/B testing. The platform has diversified deeply into content, asset, and data management. Companies looking for a more focused alignment may not find Optimizely a good fit.
Limited features: Fibr AI, a top Optimizely competitor offers a lot more advanced features and integrations. For instance, with Fibr AI, you can create personalized landing pages in bulk in minutes or deploy Google Ad Quality Score to understand ad performance.
Ease of usage: Optimizely’s platform and features can be slightly difficult to navigate given its foray into several verticals; it can get a bit confusing if you are looking for a certain feature or product.
Optimizely is a powerful tool, no doubt, but evaluating alternatives can help you identify a platform more aligned with your business needs, budget, and specific technical requirements.
Below we list and explore in detail the top 6 Optimizely alternatives–it’s a deep dive into their pricing, features, and even user reviews! This comprehensive comparison should clear any confusion you may have and help you lock in the right platform for your needs.
Read more: Best A/B Testing Tools And Techniques For Marketers In 2025
6 best Optimizely alternatives
1.Fibr AI
About Fibr AI
Observing the very common problems of the A/B testing and CRO industry (high CAC, low conversion, abysmal ad ROI, high bounce rates, and more), Ankur Goyal and Pritam Roy founded Fibr AI— a digital personalization AI-powered platform.
From AD personalization to A/B testing to landing page creation, Fibr AI ensures your marketing needs are addressed by advanced tools, integrations, and experts and is in compliance with global privacy standards like GDPR and CCPA.
Fibr AI has successfully helped the likes of ACT Fibernet, Swiggy, Leap Finance and more reduce ad spends, create more audience-specific landing pages, and increase conversions. The platform was designed for marketers, by marketers—helping companies and teams achieve more with less!
Did you know? Fibr AI ranks #2 on Product Hunt and is the only free forever A/B testing tool.
Features
When it comes to advanced A/B testing, campaign and web personalization, and CRO (Conversion Rate Optimization) Fibr AI has no competition. Or, okay, let’s say it’s the number one Optimizely competitor. We mean it! 🙂
Here are some A/B testing-specific features that Fibr AI offers:
Marketing asset testing: Test and experiment with various marketing elements like CTA, social proofs, and much more. You can also customize landing pages per specific partnerships and referrals.
AI-powered: Deploy the most advanced and powerful AI to test, and create multiple versions.
Schedule test at convenience: Schedule, start, or end an A/B experiment per your needs and requirements. Fibr AI also lets you perform multivariate A/B testing at scale without any hiccups.
Traffic allocation: Choose and customize your traffic flow and version visibility to your visitors. Fibr AI’s traffic split feature lets you control the percentage of the audience that can (or cannot) see a specific version. Never worry again about FOOC (flash of original content).
Audience customization: Fibr AI lets you target specific audience types depending on traffic sources, devices, demographics, and much more.
What’s more? Fibr AI lets you track super important metrics and KPIs like conversion rates, p-values (probability), and much more through easily downloadable files, even if you’re offline!
We’re further highlighting the top 3 USP features of Fibr AI that you should definitely check out—
Bulk Ad personalization: Create personalized bulk Meta and Google ad campaigns in line with your target keyword without writing a line of code. Have a better ROI on CCP and PPC through advanced ad optimization.
Google Ad Score: Amplify your Google Ad Score and reduce your Cost-Per-Click (CPC) through strategic ad performance and placements.
Google Analytics 4 integration: Integrate Google Analytics 4 seamlessly to view and quickly optimize for advanced KPIs and metrics.
If you’re a VP or a CMO, Fibr AI can help you create tailored marketing strategies without excessive reliance on code or developers! And if you’re a product developer, Fibr AI has customized solutions for you too!
Pricing
Fibr has three pricing plans that can be customized per your business needs and the services you opt for
Free
Custom
Enterprise
To know more in detail, click here.
Reviews
G2: 4.9/5 stars
‘Running a cleaning service in San Francisco is competitive, so standing out is key. Fibr lets us personalize our landing pages to speak directly to our customers’ needs. For example, if someone searches for “office cleaning,” they land on a page all about commercial services. If it’s “house cleaning,” they see content specific to that. Our “Call Me Back” button now feels more intuitive, and it’s led to a 25% uptick in leads’
— Pranav M, Analyst
2.VWO
About VWO
Visual Website Optimizer or VWO, founded by Paras Chopra in 2009 is a leading website optimization platform with more than $30 M in ARR, a customer base of 2500+, 200+ employees, and a presence in 90+ companies.
VWO was the first to introduce asynchronous code, testing inside shadow DOM, and dimension-level reporting in the CRO industry. It also pioneered the Conversion Rate Optimization (CRO) process in 2017 and for nearly 2 decades has been a the forefront of offering a suite of tools for A/B testing, behavioral analysis, personalization, and much more.
It’s also well known for deriving data related to eCommerce stores through advanced heatmaps and surveys. However, it may fall short when it comes to personalization and some users have complained about technical glitches, limited integration, and lack of scalability.
Features
A/B testing: Run split URL and multivariate tests and also deploy web, mobile, and server tests for further optimization.
Session recordings: Record, analyze, and derive meaningful data through smart session recordings.
SmartStats: VWO’s Bayesian-powered sequential testing engine allows you to set statistical configurations to match your needs and obtain verifiable results
Heatmaps and behavioral targeting: Make use of advanced heat maps and user behavior analysis to understand customer psyche and enhance engagement.
Lead forms: Quickly identify any friction points in your forms and gain actionable data analysis to improve customer experience.
Pricing
STARTER-Free
$266 per month, billed annually-Everything in STARTER Plus
$612 per month, billed annually-Everything in GROWTH Plus
$1,072 per month, billed annually-Everything in PRO Plus
3.OmniConvert
About OmniConvert
OmniConvert, founded by Valentin Radu in 2013 was the first CRO platform that offered A/B testing, surveys, and overlays under the same agency.
With clients like Tempur, Auchan, Orange, Avon, or Max Mara, OmniConvert is a well-known name in the CRO industry focussed on customer retention through high-value A/B testing, product and eCommerce analysis, and more. But, it may get super technical for some users with steep learning curves.
Features
A/B testing and web personalization: Use the testing segmentation engine, and experiment with 40+ segmentation parameters to have a deeper understanding of audience demography, intent, and more. The platform also offers web personalization through a deep audience analysis.
Surveys: Deploy ‘On Click’, ‘On Lead’, ‘On Scroll’, and ‘On Exit’ surveys to better understand user behavior.
eCommerce analytics: Track important eCommerce KPIs and metrics like store profitability and more and integrate them seamlessly with eCommerce giants like Shopify, Big Commerce, WooCommerce, and more.
Product performance: Work on product attractiveness, product experience, and product success and enhance CLV through real time reports.
Pricing
OminConvert follows an interesting product-based pricing
Omniconvert Reveal® –$250
Omniconvert Explore® –$273
Omniconvert Pulse®–$516
E-commerce Growth Bundle– $287
You can also get customized pricing based on your yearly revenue to improve Customer Lifetime Value here.
🙂 Fun Fact: Dan Siroker, Obama campaign’s Director of Analytics founded Optimzely in 2010
4.AB Tasty
About AB Tasty
Cofounded by Alix and Rémi, AB Tasty is a tall name when speaking about all things testing, content, and AI, and of course is a top Optimizely alternative. The company serves a customer base of more than 1000, has offices across continents, and boosts of 300+ employees.
AB Tasty is known for feature flag management, A/B testing, UX optimization, email marketing, and personalization.
Features
EmotionsAI: The ‘Experience Optimization Platform’ that helps segment your traffic by emotions. Turn emotions into data-driven sales by AI personalization and more.
Web experimentation: Integrate advanced tools and testing to run experiments for high conversions.
Feature experimentation: Optimize, iterate, and customize your product features to match audience intent better.
Content personalization: Build customized content systems and target the right audience with high content personalization.
Note: EmotionsAI comes integrated with the AB Tasty tag and requires no extra setup or IT support.
Pricing
AB Tasty Pricing is customizable per your business needs. However, per sources, plans start at $499.
5.Crazy Egg
About Crazy Egg
When talking about the top Optimezely competitors, one cannot miss the name Crazy Eggs–Founded by the legendary Neil Patel and Hiten Shah in 2006.
Pioneering one of the first heatmap technologies, the platform expanded to A/B testing, scroll map, overlay and list reports, and more. The platform has served thousands of customers including trusted names like Yahoo, Cnet, and more.
Whether an agency, eCommerce, or enterprise, Crazy Egg has customized solutions for all.
Features
Website heatmaps: Understand customer engagement and interaction through big data precision with unlimited website domain and US-based support team.
A/B testing: AI-powered multi-armed bandit A/B testing that automatically adjusts the traffic split between test variants to ensure less traffic wastage.
Traffic analysis: Understand everything about traffic source; also pit and compare the performance of referring traffic, campaigns, landing pages, and more against each other.
Errors tracking: Automatic error detection through recordings to help pinpoint which visitors are getting errors, and which to fix;
Popup offers: Drive more traffic with customizable popups, CTA, sticky bars, and more.
Conversion tracking: Track your traffic and conversation and identify areas for improvements.
Pricing
Plus: $99 per month
Pro: $249 per month
Enterprise:$499 /month
6.Dynamic Yield
About
A top Optimizely competitor is Dynamic Yield—a personalized tech solution, founded by Liad Agmon and designed for eCommerce, B2C marketing, gaming industries, and more.
The platform is known for its omnichannel personalization—web, email, and mobile and also offers advanced A/B testing, conversion, and real-time data analytics. Dynamic Yield also offers compliance with GDPR and enterprise-customized solutions
Features
Website personalization: Hyperpersonalize and build for the right audience, identify what’s working and what’s not yielding results, and optimize the website through advanced and actionable data.
A/B Testing: Test different elements in your marketing strategy–CTA, emails, and more through automation and advanced AI capabilities.
Content management: Create and manage content at scale, and target the right audience through advanced data analytics.
Real-time analytics: Deploy advanced algorithms to detect and predict customer behavior.
Multi-channel marketing: Ensure you miss no channel, whether different social media or mediums (mobile, web, or email).
Engagement tracking: Understand how your campaigns are working, reach the audience at critical times, and optimize for the best engagement numbers.
Pricing
Starts at $35,000 annually
Read more: A/B testing 101: Everything you need to know
1.Fibr AI
About Fibr AI
Observing the very common problems of the A/B testing and CRO industry (high CAC, low conversion, abysmal ad ROI, high bounce rates, and more), Ankur Goyal and Pritam Roy founded Fibr AI— a digital personalization AI-powered platform.
From AD personalization to A/B testing to landing page creation, Fibr AI ensures your marketing needs are addressed by advanced tools, integrations, and experts and is in compliance with global privacy standards like GDPR and CCPA.
Fibr AI has successfully helped the likes of ACT Fibernet, Swiggy, Leap Finance and more reduce ad spends, create more audience-specific landing pages, and increase conversions. The platform was designed for marketers, by marketers—helping companies and teams achieve more with less!
Did you know? Fibr AI ranks #2 on Product Hunt and is the only free forever A/B testing tool.
Features
When it comes to advanced A/B testing, campaign and web personalization, and CRO (Conversion Rate Optimization) Fibr AI has no competition. Or, okay, let’s say it’s the number one Optimizely competitor. We mean it! 🙂
Here are some A/B testing-specific features that Fibr AI offers:
Marketing asset testing: Test and experiment with various marketing elements like CTA, social proofs, and much more. You can also customize landing pages per specific partnerships and referrals.
AI-powered: Deploy the most advanced and powerful AI to test, and create multiple versions.
Schedule test at convenience: Schedule, start, or end an A/B experiment per your needs and requirements. Fibr AI also lets you perform multivariate A/B testing at scale without any hiccups.
Traffic allocation: Choose and customize your traffic flow and version visibility to your visitors. Fibr AI’s traffic split feature lets you control the percentage of the audience that can (or cannot) see a specific version. Never worry again about FOOC (flash of original content).
Audience customization: Fibr AI lets you target specific audience types depending on traffic sources, devices, demographics, and much more.
What’s more? Fibr AI lets you track super important metrics and KPIs like conversion rates, p-values (probability), and much more through easily downloadable files, even if you’re offline!
We’re further highlighting the top 3 USP features of Fibr AI that you should definitely check out—
Bulk Ad personalization: Create personalized bulk Meta and Google ad campaigns in line with your target keyword without writing a line of code. Have a better ROI on CCP and PPC through advanced ad optimization.
Google Ad Score: Amplify your Google Ad Score and reduce your Cost-Per-Click (CPC) through strategic ad performance and placements.
Google Analytics 4 integration: Integrate Google Analytics 4 seamlessly to view and quickly optimize for advanced KPIs and metrics.
If you’re a VP or a CMO, Fibr AI can help you create tailored marketing strategies without excessive reliance on code or developers! And if you’re a product developer, Fibr AI has customized solutions for you too!
Pricing
Fibr has three pricing plans that can be customized per your business needs and the services you opt for
Free
Custom
Enterprise
To know more in detail, click here.
Reviews
G2: 4.9/5 stars
‘Running a cleaning service in San Francisco is competitive, so standing out is key. Fibr lets us personalize our landing pages to speak directly to our customers’ needs. For example, if someone searches for “office cleaning,” they land on a page all about commercial services. If it’s “house cleaning,” they see content specific to that. Our “Call Me Back” button now feels more intuitive, and it’s led to a 25% uptick in leads’
— Pranav M, Analyst
2.VWO
About VWO
Visual Website Optimizer or VWO, founded by Paras Chopra in 2009 is a leading website optimization platform with more than $30 M in ARR, a customer base of 2500+, 200+ employees, and a presence in 90+ companies.
VWO was the first to introduce asynchronous code, testing inside shadow DOM, and dimension-level reporting in the CRO industry. It also pioneered the Conversion Rate Optimization (CRO) process in 2017 and for nearly 2 decades has been a the forefront of offering a suite of tools for A/B testing, behavioral analysis, personalization, and much more.
It’s also well known for deriving data related to eCommerce stores through advanced heatmaps and surveys. However, it may fall short when it comes to personalization and some users have complained about technical glitches, limited integration, and lack of scalability.
Features
A/B testing: Run split URL and multivariate tests and also deploy web, mobile, and server tests for further optimization.
Session recordings: Record, analyze, and derive meaningful data through smart session recordings.
SmartStats: VWO’s Bayesian-powered sequential testing engine allows you to set statistical configurations to match your needs and obtain verifiable results
Heatmaps and behavioral targeting: Make use of advanced heat maps and user behavior analysis to understand customer psyche and enhance engagement.
Lead forms: Quickly identify any friction points in your forms and gain actionable data analysis to improve customer experience.
Pricing
STARTER-Free
$266 per month, billed annually-Everything in STARTER Plus
$612 per month, billed annually-Everything in GROWTH Plus
$1,072 per month, billed annually-Everything in PRO Plus
3.OmniConvert
About OmniConvert
OmniConvert, founded by Valentin Radu in 2013 was the first CRO platform that offered A/B testing, surveys, and overlays under the same agency.
With clients like Tempur, Auchan, Orange, Avon, or Max Mara, OmniConvert is a well-known name in the CRO industry focussed on customer retention through high-value A/B testing, product and eCommerce analysis, and more. But, it may get super technical for some users with steep learning curves.
Features
A/B testing and web personalization: Use the testing segmentation engine, and experiment with 40+ segmentation parameters to have a deeper understanding of audience demography, intent, and more. The platform also offers web personalization through a deep audience analysis.
Surveys: Deploy ‘On Click’, ‘On Lead’, ‘On Scroll’, and ‘On Exit’ surveys to better understand user behavior.
eCommerce analytics: Track important eCommerce KPIs and metrics like store profitability and more and integrate them seamlessly with eCommerce giants like Shopify, Big Commerce, WooCommerce, and more.
Product performance: Work on product attractiveness, product experience, and product success and enhance CLV through real time reports.
Pricing
OminConvert follows an interesting product-based pricing
Omniconvert Reveal® –$250
Omniconvert Explore® –$273
Omniconvert Pulse®–$516
E-commerce Growth Bundle– $287
You can also get customized pricing based on your yearly revenue to improve Customer Lifetime Value here.
🙂 Fun Fact: Dan Siroker, Obama campaign’s Director of Analytics founded Optimzely in 2010
4.AB Tasty
About AB Tasty
Cofounded by Alix and Rémi, AB Tasty is a tall name when speaking about all things testing, content, and AI, and of course is a top Optimizely alternative. The company serves a customer base of more than 1000, has offices across continents, and boosts of 300+ employees.
AB Tasty is known for feature flag management, A/B testing, UX optimization, email marketing, and personalization.
Features
EmotionsAI: The ‘Experience Optimization Platform’ that helps segment your traffic by emotions. Turn emotions into data-driven sales by AI personalization and more.
Web experimentation: Integrate advanced tools and testing to run experiments for high conversions.
Feature experimentation: Optimize, iterate, and customize your product features to match audience intent better.
Content personalization: Build customized content systems and target the right audience with high content personalization.
Note: EmotionsAI comes integrated with the AB Tasty tag and requires no extra setup or IT support.
Pricing
AB Tasty Pricing is customizable per your business needs. However, per sources, plans start at $499.
5.Crazy Egg
About Crazy Egg
When talking about the top Optimezely competitors, one cannot miss the name Crazy Eggs–Founded by the legendary Neil Patel and Hiten Shah in 2006.
Pioneering one of the first heatmap technologies, the platform expanded to A/B testing, scroll map, overlay and list reports, and more. The platform has served thousands of customers including trusted names like Yahoo, Cnet, and more.
Whether an agency, eCommerce, or enterprise, Crazy Egg has customized solutions for all.
Features
Website heatmaps: Understand customer engagement and interaction through big data precision with unlimited website domain and US-based support team.
A/B testing: AI-powered multi-armed bandit A/B testing that automatically adjusts the traffic split between test variants to ensure less traffic wastage.
Traffic analysis: Understand everything about traffic source; also pit and compare the performance of referring traffic, campaigns, landing pages, and more against each other.
Errors tracking: Automatic error detection through recordings to help pinpoint which visitors are getting errors, and which to fix;
Popup offers: Drive more traffic with customizable popups, CTA, sticky bars, and more.
Conversion tracking: Track your traffic and conversation and identify areas for improvements.
Pricing
Plus: $99 per month
Pro: $249 per month
Enterprise:$499 /month
6.Dynamic Yield
About
A top Optimizely competitor is Dynamic Yield—a personalized tech solution, founded by Liad Agmon and designed for eCommerce, B2C marketing, gaming industries, and more.
The platform is known for its omnichannel personalization—web, email, and mobile and also offers advanced A/B testing, conversion, and real-time data analytics. Dynamic Yield also offers compliance with GDPR and enterprise-customized solutions
Features
Website personalization: Hyperpersonalize and build for the right audience, identify what’s working and what’s not yielding results, and optimize the website through advanced and actionable data.
A/B Testing: Test different elements in your marketing strategy–CTA, emails, and more through automation and advanced AI capabilities.
Content management: Create and manage content at scale, and target the right audience through advanced data analytics.
Real-time analytics: Deploy advanced algorithms to detect and predict customer behavior.
Multi-channel marketing: Ensure you miss no channel, whether different social media or mediums (mobile, web, or email).
Engagement tracking: Understand how your campaigns are working, reach the audience at critical times, and optimize for the best engagement numbers.
Pricing
Starts at $35,000 annually
Read more: A/B testing 101: Everything you need to know
1.Fibr AI
About Fibr AI
Observing the very common problems of the A/B testing and CRO industry (high CAC, low conversion, abysmal ad ROI, high bounce rates, and more), Ankur Goyal and Pritam Roy founded Fibr AI— a digital personalization AI-powered platform.
From AD personalization to A/B testing to landing page creation, Fibr AI ensures your marketing needs are addressed by advanced tools, integrations, and experts and is in compliance with global privacy standards like GDPR and CCPA.
Fibr AI has successfully helped the likes of ACT Fibernet, Swiggy, Leap Finance and more reduce ad spends, create more audience-specific landing pages, and increase conversions. The platform was designed for marketers, by marketers—helping companies and teams achieve more with less!
Did you know? Fibr AI ranks #2 on Product Hunt and is the only free forever A/B testing tool.
Features
When it comes to advanced A/B testing, campaign and web personalization, and CRO (Conversion Rate Optimization) Fibr AI has no competition. Or, okay, let’s say it’s the number one Optimizely competitor. We mean it! 🙂
Here are some A/B testing-specific features that Fibr AI offers:
Marketing asset testing: Test and experiment with various marketing elements like CTA, social proofs, and much more. You can also customize landing pages per specific partnerships and referrals.
AI-powered: Deploy the most advanced and powerful AI to test, and create multiple versions.
Schedule test at convenience: Schedule, start, or end an A/B experiment per your needs and requirements. Fibr AI also lets you perform multivariate A/B testing at scale without any hiccups.
Traffic allocation: Choose and customize your traffic flow and version visibility to your visitors. Fibr AI’s traffic split feature lets you control the percentage of the audience that can (or cannot) see a specific version. Never worry again about FOOC (flash of original content).
Audience customization: Fibr AI lets you target specific audience types depending on traffic sources, devices, demographics, and much more.
What’s more? Fibr AI lets you track super important metrics and KPIs like conversion rates, p-values (probability), and much more through easily downloadable files, even if you’re offline!
We’re further highlighting the top 3 USP features of Fibr AI that you should definitely check out—
Bulk Ad personalization: Create personalized bulk Meta and Google ad campaigns in line with your target keyword without writing a line of code. Have a better ROI on CCP and PPC through advanced ad optimization.
Google Ad Score: Amplify your Google Ad Score and reduce your Cost-Per-Click (CPC) through strategic ad performance and placements.
Google Analytics 4 integration: Integrate Google Analytics 4 seamlessly to view and quickly optimize for advanced KPIs and metrics.
If you’re a VP or a CMO, Fibr AI can help you create tailored marketing strategies without excessive reliance on code or developers! And if you’re a product developer, Fibr AI has customized solutions for you too!
Pricing
Fibr has three pricing plans that can be customized per your business needs and the services you opt for
Free
Custom
Enterprise
To know more in detail, click here.
Reviews
G2: 4.9/5 stars
‘Running a cleaning service in San Francisco is competitive, so standing out is key. Fibr lets us personalize our landing pages to speak directly to our customers’ needs. For example, if someone searches for “office cleaning,” they land on a page all about commercial services. If it’s “house cleaning,” they see content specific to that. Our “Call Me Back” button now feels more intuitive, and it’s led to a 25% uptick in leads’
— Pranav M, Analyst
2.VWO
About VWO
Visual Website Optimizer or VWO, founded by Paras Chopra in 2009 is a leading website optimization platform with more than $30 M in ARR, a customer base of 2500+, 200+ employees, and a presence in 90+ companies.
VWO was the first to introduce asynchronous code, testing inside shadow DOM, and dimension-level reporting in the CRO industry. It also pioneered the Conversion Rate Optimization (CRO) process in 2017 and for nearly 2 decades has been a the forefront of offering a suite of tools for A/B testing, behavioral analysis, personalization, and much more.
It’s also well known for deriving data related to eCommerce stores through advanced heatmaps and surveys. However, it may fall short when it comes to personalization and some users have complained about technical glitches, limited integration, and lack of scalability.
Features
A/B testing: Run split URL and multivariate tests and also deploy web, mobile, and server tests for further optimization.
Session recordings: Record, analyze, and derive meaningful data through smart session recordings.
SmartStats: VWO’s Bayesian-powered sequential testing engine allows you to set statistical configurations to match your needs and obtain verifiable results
Heatmaps and behavioral targeting: Make use of advanced heat maps and user behavior analysis to understand customer psyche and enhance engagement.
Lead forms: Quickly identify any friction points in your forms and gain actionable data analysis to improve customer experience.
Pricing
STARTER-Free
$266 per month, billed annually-Everything in STARTER Plus
$612 per month, billed annually-Everything in GROWTH Plus
$1,072 per month, billed annually-Everything in PRO Plus
3.OmniConvert
About OmniConvert
OmniConvert, founded by Valentin Radu in 2013 was the first CRO platform that offered A/B testing, surveys, and overlays under the same agency.
With clients like Tempur, Auchan, Orange, Avon, or Max Mara, OmniConvert is a well-known name in the CRO industry focussed on customer retention through high-value A/B testing, product and eCommerce analysis, and more. But, it may get super technical for some users with steep learning curves.
Features
A/B testing and web personalization: Use the testing segmentation engine, and experiment with 40+ segmentation parameters to have a deeper understanding of audience demography, intent, and more. The platform also offers web personalization through a deep audience analysis.
Surveys: Deploy ‘On Click’, ‘On Lead’, ‘On Scroll’, and ‘On Exit’ surveys to better understand user behavior.
eCommerce analytics: Track important eCommerce KPIs and metrics like store profitability and more and integrate them seamlessly with eCommerce giants like Shopify, Big Commerce, WooCommerce, and more.
Product performance: Work on product attractiveness, product experience, and product success and enhance CLV through real time reports.
Pricing
OminConvert follows an interesting product-based pricing
Omniconvert Reveal® –$250
Omniconvert Explore® –$273
Omniconvert Pulse®–$516
E-commerce Growth Bundle– $287
You can also get customized pricing based on your yearly revenue to improve Customer Lifetime Value here.
🙂 Fun Fact: Dan Siroker, Obama campaign’s Director of Analytics founded Optimzely in 2010
4.AB Tasty
About AB Tasty
Cofounded by Alix and Rémi, AB Tasty is a tall name when speaking about all things testing, content, and AI, and of course is a top Optimizely alternative. The company serves a customer base of more than 1000, has offices across continents, and boosts of 300+ employees.
AB Tasty is known for feature flag management, A/B testing, UX optimization, email marketing, and personalization.
Features
EmotionsAI: The ‘Experience Optimization Platform’ that helps segment your traffic by emotions. Turn emotions into data-driven sales by AI personalization and more.
Web experimentation: Integrate advanced tools and testing to run experiments for high conversions.
Feature experimentation: Optimize, iterate, and customize your product features to match audience intent better.
Content personalization: Build customized content systems and target the right audience with high content personalization.
Note: EmotionsAI comes integrated with the AB Tasty tag and requires no extra setup or IT support.
Pricing
AB Tasty Pricing is customizable per your business needs. However, per sources, plans start at $499.
5.Crazy Egg
About Crazy Egg
When talking about the top Optimezely competitors, one cannot miss the name Crazy Eggs–Founded by the legendary Neil Patel and Hiten Shah in 2006.
Pioneering one of the first heatmap technologies, the platform expanded to A/B testing, scroll map, overlay and list reports, and more. The platform has served thousands of customers including trusted names like Yahoo, Cnet, and more.
Whether an agency, eCommerce, or enterprise, Crazy Egg has customized solutions for all.
Features
Website heatmaps: Understand customer engagement and interaction through big data precision with unlimited website domain and US-based support team.
A/B testing: AI-powered multi-armed bandit A/B testing that automatically adjusts the traffic split between test variants to ensure less traffic wastage.
Traffic analysis: Understand everything about traffic source; also pit and compare the performance of referring traffic, campaigns, landing pages, and more against each other.
Errors tracking: Automatic error detection through recordings to help pinpoint which visitors are getting errors, and which to fix;
Popup offers: Drive more traffic with customizable popups, CTA, sticky bars, and more.
Conversion tracking: Track your traffic and conversation and identify areas for improvements.
Pricing
Plus: $99 per month
Pro: $249 per month
Enterprise:$499 /month
6.Dynamic Yield
About
A top Optimizely competitor is Dynamic Yield—a personalized tech solution, founded by Liad Agmon and designed for eCommerce, B2C marketing, gaming industries, and more.
The platform is known for its omnichannel personalization—web, email, and mobile and also offers advanced A/B testing, conversion, and real-time data analytics. Dynamic Yield also offers compliance with GDPR and enterprise-customized solutions
Features
Website personalization: Hyperpersonalize and build for the right audience, identify what’s working and what’s not yielding results, and optimize the website through advanced and actionable data.
A/B Testing: Test different elements in your marketing strategy–CTA, emails, and more through automation and advanced AI capabilities.
Content management: Create and manage content at scale, and target the right audience through advanced data analytics.
Real-time analytics: Deploy advanced algorithms to detect and predict customer behavior.
Multi-channel marketing: Ensure you miss no channel, whether different social media or mediums (mobile, web, or email).
Engagement tracking: Understand how your campaigns are working, reach the audience at critical times, and optimize for the best engagement numbers.
Pricing
Starts at $35,000 annually
Read more: A/B testing 101: Everything you need to know
Why Fibr AI is the best Optimizely alternative
Fibr AI is the best Optimizely alternative for many reasons. First, Fibr AI has been designed by marketers for marketers who deeply understand ICP. The platform has been successful in combining user-friendly functionality with advanced AI capabilities—reducing the complexities associated with CRO considerably.
Second, and most importantly, Fibr AI simplifies bulk landing page and ad creation without coding, and in budget! This makes it an excellent choice for companies with tighter budgets or those who are just taking off the ground.
Not to mention it’s free forever A/B testing feature that makes experimentation cost-effective. Compare this to Optimizely pricing which users may find supremely costly.
Fibr AI ensures excellent ROI for every dollar you spend–whether for ads, landing pages, or A/B testing. What’s more? The platform is super easy to navigate, has clear compelling offerings, and effortlessly supports your digital marketing needs without steep learning curves.
Don’t wait. Your website needs personalization and conversions that Fibr AI excels at. To sign up, click here.
Fibr AI is the best Optimizely alternative for many reasons. First, Fibr AI has been designed by marketers for marketers who deeply understand ICP. The platform has been successful in combining user-friendly functionality with advanced AI capabilities—reducing the complexities associated with CRO considerably.
Second, and most importantly, Fibr AI simplifies bulk landing page and ad creation without coding, and in budget! This makes it an excellent choice for companies with tighter budgets or those who are just taking off the ground.
Not to mention it’s free forever A/B testing feature that makes experimentation cost-effective. Compare this to Optimizely pricing which users may find supremely costly.
Fibr AI ensures excellent ROI for every dollar you spend–whether for ads, landing pages, or A/B testing. What’s more? The platform is super easy to navigate, has clear compelling offerings, and effortlessly supports your digital marketing needs without steep learning curves.
Don’t wait. Your website needs personalization and conversions that Fibr AI excels at. To sign up, click here.
Fibr AI is the best Optimizely alternative for many reasons. First, Fibr AI has been designed by marketers for marketers who deeply understand ICP. The platform has been successful in combining user-friendly functionality with advanced AI capabilities—reducing the complexities associated with CRO considerably.
Second, and most importantly, Fibr AI simplifies bulk landing page and ad creation without coding, and in budget! This makes it an excellent choice for companies with tighter budgets or those who are just taking off the ground.
Not to mention it’s free forever A/B testing feature that makes experimentation cost-effective. Compare this to Optimizely pricing which users may find supremely costly.
Fibr AI ensures excellent ROI for every dollar you spend–whether for ads, landing pages, or A/B testing. What’s more? The platform is super easy to navigate, has clear compelling offerings, and effortlessly supports your digital marketing needs without steep learning curves.
Don’t wait. Your website needs personalization and conversions that Fibr AI excels at. To sign up, click here.
FAQs
1.What is the difference between Amplitude and Optimizely?
Amplitude and Optimizely are both advanced digital marketing platforms, but Amplitude is more focused on product analytics and user behavior tracking. Optimizely, conversely offers more niche marketing, A/B testing, and content services.
2.What is the difference between Optimizely and Google Optimize?
Google Optimize was an A/B testing tool offered by Google that helped test and experiment with different marketing assets. However, post-September 2023, Google shut down Google Optimize because it felt that the features offered were insufficient.
Optimizely on the other hand is a revered name in the A/B testing industry, offering specialized content marketing and data platforms, personalization, web experimentation, and more.
3.How much does Optimizely cost a year?
Though the pricing is not directly available, from trusted sources, Fibr AI has discovered that the Optimizely pricing starts at $36,000 annually and that can go up to $200,000 for large businesses requiring advanced features. It was also uncovered that Optimizely may be charging per impression too—$63,700 for 10 million impressions; Enterprise plans at $113,100 for the same number.
If you’re looking for a more budget-friendly, advanced digital marketing platform with proven results, reach out to top Optimziely competitor Fibr AI today!
Are you ready to turn more ad clicks into conversions?
About the author
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.
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