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A/A Testing
A/A testing is when you split users into two groups but show them the exact same version of a page or product. Because both groups see the same thing, their results should be almost identical.
If there’s a noticeable difference, it usually points to issues with tracking, randomization, or data collection. Running an A/A test is a simple way to validate that your testing setup works properly, giving you confidence that when you move on to A/B tests, any differences you see are real and not caused by flaws in the experiment.
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
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Average order value is the average amount of money customers spend per transaction.
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An authority site is a website widely recognized as a trusted and credible source in its niche.
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An API is a set of rules that allows different software systems to communicate and exchange data.
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App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
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Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
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