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Account-based Marketing
Account-based marketing is the practice of treating each target account like its own market. Instead of reaching out to a broad audience, ABM zeroes in on a carefully chosen list of companies and delivers tailored campaigns designed to win their attention and trust.
For example, a SaaS company might create LinkedIn ads customized for a handful of Fortune 500 companies, paired with content such as case studies or invite-only webinars. Because it emphasizes quality over quantity, ABM often results in higher ROI and stronger customer relationships.
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
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Average order value is the average amount of money customers spend per transaction.
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An authority site is a website widely recognized as a trusted and credible source in its niche.
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An API is a set of rules that allows different software systems to communicate and exchange data.
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App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
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Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
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