Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Ad Copy Optimization
Ad copy optimization means making sure every word in an ad works hard to attract attention and inspire action. This can involve testing different headlines, experimenting with calls-to-action, or emphasizing unique benefits that matter most to the audience.
On platforms like Google Ads, advertisers often run multiple versions of the same ad to see which one delivers better results. Even small tweaks, like shifting from “Buy Now” to “Get Yours Today” can influence click-through rates.
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
Read More
Average order value is the average amount of money customers spend per transaction.
Read More
An authority site is a website widely recognized as a trusted and credible source in its niche.
Read More
An API is a set of rules that allows different software systems to communicate and exchange data.
Read More
App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
Read More
Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
Read More
Ready to Maximize your Website's Potential?
4.5/5 reviews on
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
Global CRO Agency Services