Ad personalization creates ads that reflect what someone is interested in rather than pushing out a generic message.

For instance, browsing a travel site for weekend getaways could lead to seeing hotel offers for the same city on Instagram later. Platforms like Google Ads and Meta Ads Manager combine browsing history, audience segments, and AI-driven insights to build these tailored experiences.

Personalization can extend to visuals and copy that automatically adjust to match user profiles. When executed well, it makes ads feel less intrusive and more like helpful recommendations, increasing both engagement and conversions.