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Ad Viewability
Ad viewability answers a simple but crucial question: did the ad actually appear on screen long enough for someone to notice it? A display banner buried at the bottom of a page may count as “served” but won’t register as “viewed” if no one scrolls down.
Industry standards, like the Media Rating Council’s rule that 50% of pixels must be visible for at least one second, help advertisers separate valuable placements from wasted ones.
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
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Average order value is the average amount of money customers spend per transaction.
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An authority site is a website widely recognized as a trusted and credible source in its niche.
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An API is a set of rules that allows different software systems to communicate and exchange data.
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App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
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Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
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