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Affiliate marketing
Affiliate marketing builds a network of partners publishers, influencers, or comparison sites—that promote a brand’s products in exchange for commission. Each affiliate uses their own channels, from blogs and newsletters to YouTube reviews, embedding trackable links that credit them for sales.
This model is cost-efficient for brands since payments only occur when results are delivered. For affiliates, it’s a way to monetize audiences by recommending products they already trust. .
Explore more Glossary terms
AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.
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Average order value is the average amount of money customers spend per transaction.
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An authority site is a website widely recognized as a trusted and credible source in its niche.
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An API is a set of rules that allows different software systems to communicate and exchange data.
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App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.
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Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.
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