Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Call To Action (CTA)
A call to action (CTA) is the text, button, or link that guides users toward a desired outcome, such as signing up, buying, or learning more.
Clear CTAs reduce hesitation and improve conversions by making the next step obvious.
Examples include “Start Free Trial,” “Add to Cart,” or “Subscribe Now.” Testing CTA placement, color, and wording is a common optimization practice.
Explore more Glossary terms
A click-through page is a landing page designed to persuade visitors to continue to a main offer or conversion page.
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Click area is the part of a webpage or element that users can interact with by clicking.
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Churn rate measures the percentage of customers who stop using a product or service in a given time period.
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Cart abandonment happens when users add products to their online cart but leave without completing the purchase.
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A canonical URL is the preferred version of a webpage that search engines should index.
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Canary testing is a deployment method where a new feature is rolled out to a small group before wider release.
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