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Canonical URL
A canonical URL tells search engines which version of a webpage is the primary one when multiple versions exist. It prevents duplicate content issues that can hurt SEO rankings. For instance, if a page is accessible at both /product?id=1 and /product/shoes, the canonical tag points to the chosen version. This improves consistency in search results, consolidates link equity, and ensures users land on the right page. Canonical tags are key for large or e-commerce sites.
Explore more Glossary terms
A click-through page is a landing page designed to persuade visitors to continue to a main offer or conversion page.
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Click area is the part of a webpage or element that users can interact with by clicking.
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Churn rate measures the percentage of customers who stop using a product or service in a given time period.
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Cart abandonment happens when users add products to their online cart but leave without completing the purchase.
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A canonical URL is the preferred version of a webpage that search engines should index.
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Canary testing is a deployment method where a new feature is rolled out to a small group before wider release.
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