Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Cart Abandonment
Cart abandonment occurs when shoppers place items in their digital cart but exit before checkout. High abandonment rates can signal problems like unexpected costs, poor usability, or lack of trust. Recovery strategies include retargeting ads, reminder emails, or simplifying checkout flows. For example, an email offering a small discount or free shipping often brings customers back. Tracking and addressing cart abandonment directly improves revenue and customer experience.
Explore more Glossary terms
A click-through page is a landing page designed to persuade visitors to continue to a main offer or conversion page.
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Click area is the part of a webpage or element that users can interact with by clicking.
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Churn rate measures the percentage of customers who stop using a product or service in a given time period.
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Cart abandonment happens when users add products to their online cart but leave without completing the purchase.
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A canonical URL is the preferred version of a webpage that search engines should index.
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Canary testing is a deployment method where a new feature is rolled out to a small group before wider release.
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