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Churn Rate
Churn rate is the percentage of users or subscribers who leave within a set timeframe. It is a key metric for subscription businesses, as high churn means recurring revenue is being lost. Causes can include poor onboarding, unmet expectations, or better competitor offerings. Reducing churn often requires stronger customer support, loyalty programs, or product improvements. Monitoring churn helps predict long-term growth and sustainability.
Explore more Glossary terms
A click-through page is a landing page designed to persuade visitors to continue to a main offer or conversion page.
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Click area is the part of a webpage or element that users can interact with by clicking.
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Churn rate measures the percentage of customers who stop using a product or service in a given time period.
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Cart abandonment happens when users add products to their online cart but leave without completing the purchase.
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A canonical URL is the preferred version of a webpage that search engines should index.
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Canary testing is a deployment method where a new feature is rolled out to a small group before wider release.
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