Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Click-Through Page
A click-through page is a type of landing page that warms up visitors before sending them to a final conversion page, such as a checkout or signup form. Instead of asking for an immediate purchase, it provides context, benefits, or proof to build confidence.
For example, an ad may lead to a page with testimonials and feature highlights before linking to the pricing page. This approach reduces bounce rates and increases the likelihood of conversions.
Explore more Glossary terms
A click-through page is a landing page designed to persuade visitors to continue to a main offer or conversion page.
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Click area is the part of a webpage or element that users can interact with by clicking.
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Churn rate measures the percentage of customers who stop using a product or service in a given time period.
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Cart abandonment happens when users add products to their online cart but leave without completing the purchase.
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A canonical URL is the preferred version of a webpage that search engines should index.
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Canary testing is a deployment method where a new feature is rolled out to a small group before wider release.
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