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Click-Through Rate (CTR)
Click-through rate (CTR) is the percentage of people who clicked a link, button, or ad after seeing it. It indicates how compelling and relevant the content or creative was to the audience. Marketers use CTR to judge ad performance, email subject lines, and call-to-action effectiveness.
For example, if 1,000 people saw an ad and 50 clicked, the CTR is 5%. Tracking CTR helps improve targeting, copywriting, and placement choices across campaigns.
Explore more Glossary terms
Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
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