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Click-To-Call
Click-to-call allows users to call a business by tapping a phone link on a site, ad, or app. This feature improves accessibility and speeds up the customer journey, especially on mobile. Businesses use it on landing pages, Google Ads, or contact pages to connect users instantly with sales or support teams.
Higher click-to-call usage often indicates strong purchase intent. Tracking performance helps teams understand how many users prefer speaking with someone before taking action.
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Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
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