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Client-Side Testing

Client-Side Testing tests variations of a webpage in the user's browser rather than on the server. It lets you adjust layouts, content, or elements in real time without touching backend systems. This approach is great for fast experiments, especially early in the optimization cycle.

When you run client-side tests, you quickly see how users react to design or messaging changes without heavy engineering work. You can validate ideas faster, improve conversion points with agility, and refine the experience while keeping backend systems stable and untouched.

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Customer Journey Mapping

Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.

Customer Journey Management

Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.

Customer Data Platform

A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.