Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Back to Glossary
Cookies
Cookies help websites remember preferences, track visits, personalize experiences, and enable analytics and advertising.
They can store login details, cart items, and browsing activity. Marketers use cookies to retarget visitors, attribute conversions, and measure campaign impact. Regulations like GDPR and increasing browser restrictions influence how cookies can be used, which has shifted more focus toward server-side tracking and privacy-safe analytics.
Explore more Glossary terms
Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
Read More
Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
Read More
Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
Read More
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
Read More
Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
Read More
CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
Read More
Ready to Maximize your Website's Potential?
4.5/5 reviews on
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
Global CRO Agency Services