Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
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CRO Audit Tool
A CRO audit tool, such as Fibr, helps analyze a website’s performance and user behavior to pinpoint conversion barriers. It looks at elements like page structure, loading speed, funnel leaks, and form usability. You’ll often see insights on bounce rate patterns, under-performing CTAs, and friction areas in checkout or sign-up flows. Tools such as Hotjar or Google Optimize alternatives make it easier to test and validate assumptions.
Teams use these insights to determine what’s hurting conversions and prioritize fixes. The output often includes heatmaps, funnel breakdowns, and performance benchmarks across devices. This gives a structured view of how users navigate and where they drop off. As a result, product, design, and marketing teams align on improvement actions.
Explore more Glossary terms
Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
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