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CRO Automation Software
CRO automation software, such as Fibr, streamlines experimentation, audience targeting, and campaign testing. Instead of manually running A/B tests, it automates variant delivery, personalization triggers, and result tracking. Some platforms also use machine learning to predict user intent and serve the best experience in real-time. Think of tools like VWO or Convert for intelligent testing workflows.
By removing repetitive manual tasks, teams execute more tests with fewer resources. It becomes easier to scale optimization programs without constantly adding analysts or developers. Automated reports and recommendation models reduce guesswork and speed up decision-making. Over time, this leads to consistent conversion lifts across the funnel.
Explore more Glossary terms
Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
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