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CRO Roadmap
A CRO roadmap lays out planned optimization initiatives across product areas, funnels, or experiments. It typically maps research cycles, test launches, iteration phases, and expected impact areas. The roadmap aligns product, marketing, and analytics teams around priorities instead of chasing ad-hoc ideas. It also clarifies timeline, roles, and experiment dependencies.
With a roadmap, experimentation becomes systematic rather than reactive. Teams can plan resources, tooling, and development involvement with clarity. Over time, the roadmap becomes a learning archive showing what worked and what didn’t. This structure helps organizations mature their CRO program.
Explore more Glossary terms
Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
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