Landing Pages
Ankur Goyal
What makes some SaaS landing pages convert visitors effectively while others fall flat? It’s simple: they are built with conversion in mind.
Gone are the days of dull designs, lifeless stock photos, and uninspiring copy. Today’s best SaaS landing pages captivate with tailored messaging, authentic visuals, and a seamless connection to the customer journey. They simplify complex software offerings without overwhelming prospects—balancing clarity with creativity.
But crafting a high-converting SaaS landing page isn’t easy. The secret? Learning directly from successful examples. By analyzing what works (and why), you can turn your landing page into a conversion powerhouse.
In this guide, we’ll explore 20 real-world SaaS landing pages from industry leaders and uncover the best practices behind their success.
Whether you want to optimize your existing landing page or create one, these examples will offer you the guidance you need.
Let’s dive in!
Summary:
A SaaS landing page is a targeted web page designed to promote a Software-as-a-Service product. Its goal is to convert visitors by showcasing the product's value through focused content, visuals, and persuasive elements like CTAs and testimonials.
The main purposes of a SaaS Landing Page include converting visitors into leads or customers and highlighting the product’s unique selling points (USPs). It can also help to build trust with social proof and simplify the decision-making process through focused content and CTAs.
Establish a specific goal for your landing page, such as promoting a free trial or capturing leads. A focused objective enhances the effectiveness of your call-to-action (CTA).
Tailor your content to address the specific needs and pain points of your target audience. This approach ensures that your value proposition resonates with potential customers.
Clearly articulate the benefits of your product or service in the hero section of your landing page. A strong, concise value proposition can capture attention and encourage further engagement.
Include testimonials, case studies, or notable client logos to build trust and credibility. Social proof can significantly influence a visitor's decision to convert.
Ensure your landing page is responsive and provides a seamless experience across all devices. A significant portion of users access websites via mobile, and a mobile-friendly design can improve conversion rates.
Incorporate multimedia elements like demo videos and high-quality images to engage visitors. However, avoid cluttering the page, as a clean and focused design enhances user experience and supports your conversion goals.
What is a SaaS Landing Page?
A SaaS landing page is a dedicated web page designed to achieve a specific goal, such as converting visitors into leads, subscribers, or paying customers. Unlike a homepage, which provides a broad overview of a company and its offerings, SaaS landing pages are laser-focused on a single objective and are carefully crafted to guide users toward taking action.
These pages often include elements like attention-grabbing headlines, persuasive calls-to-action (CTAs), compelling demo videos, testimonials, and feature highlights that showcase the software’s value. You can use tools like a SaaS landing page builder or customizable SaaS landing page templates to create such pages quickly and effectively.
Ideally, the best SaaS landing pages:
Increase sign-ups for free trials or demos.
Capture emails for lead generation.
Educate users about specific features or pricing plans.
Promote upcoming product launches or events.
Drive conversions with clear CTAs.
By focusing on a single goal, use case, or user persona, SaaS landing pages maximize engagement and conversions.
What are the Key Components of a SaaS landing Page?
While different SaaS brands will have different landing pages, there are key components that are a must-have as you will see in most SaaS landing page examples we’ll explore below.
For a clear picture of how your SaaS landing page should look like, we’ve created the anatomy of a SaaS one-pager as shown below:
That said, let’s explore each component in depth:
1. Headline
The headline is your first impression. It should succinctly convey the primary benefit or unique selling proposition (USP) of your product. Use powerful, action-oriented language to grab attention. For example, the headline for our audience personalization tool reads “Tailor every landing page to match your audience”
As you can see, it conveys the benefit of the tool right away, succinctly. This headline should be visible immediately without any scrolling as well.
2. Subheadline
The subheadline provides supporting information for the headline. It elaborates on the main benefit and adds context.
Like our subheadline which emphasizes the benefit conveyed in the main headline above with “Personalize landing pages based on visitor attributes like location, behavior, and device. Create, test, and optimize audience-specific experiences with ease.”
This helps us clarify our main value proposition and keep visitors interested.
3. Hero Image or Video
Depending on user preferences and the kind of SaaS tool, the hero section contains a compelling visual—either an image or a short video. If it’s an image, it should be high-quality and relevant, like a screenshot of your software’s interface or users engaging with the product.
If it’s a video, it should be a short, engaging demo or explainer video showing how your product works and its benefits. This visual component reinforces your headline and subheadline.
According to statistics, 8 out of 10 customers say demo videos are useful and assist best in understanding product or service features.
4. Primary Call to Action (CTA)
The primary CTA is the most critical element in converting visitors. It should be prominently placed, usually as a button that stands out with a contrasting color. The text should be clear and action-oriented, such as “Start Your Free Trial” or “Get Started Now.” Make sure it’s above the fold, meaning the user doesn’t have to scroll down to see it. In our example above, our CTA “Get started for free” is visible right away, below the subheadline.
5. Benefits/Features Section
This section outlines the main benefits of using your product. Use short, impactful bullet points or icons with brief descriptions. Focus on the outcomes and how your product solves the user’s problems.
For example, in our audience personalization landing page tool above, we’ve highlighted the benefits of the product instead of just listing the features.
In this section, detail the key features of your product. Use screenshots, icons, or short descriptions to illustrate each feature. Make sure to connect each feature to a tangible benefit.
7. Social Proof
Social proof builds credibility and trust. In fact, in the absence of social proof, 9 in 10 consumers will hesitate to buy.
Include customer testimonials with quotes and photos, case studies, or logos of well-known clients. You might also include statistics such as the number of users or customer satisfaction ratings.
8. Secondary CTA
A secondary CTA provides another opportunity for users to convert, especially for those who need more information before making a decision. It can be placed halfway down the page or at the end. Ensure it stands out and uses clear, compelling language like “Schedule a Demo” or “Learn More.”
9. Pricing
If applicable, include a pricing section. Clearly outline the different plans available, highlighting the benefits and features of each. Use a simple, easy-to-read layout. For example, you could include a detailed table as shown below:
Alternatively, you can decide to create a separate page detailing the pricing, especially if you offer different pricing for different features or tools.
What Are the Purposes of a SaaS Landing Page?
A well-designed SaaS landing page serves as the cornerstone of any successful digital marketing strategy. Its primary role is to drive visitors toward specific actions, but it also functions as a powerful tool to communicate value, build trust, and educate potential customers.
For SaaS companies, landing pages are a critical asset in converting casual browsers into loyal customers. Below is an in-depth into the purposes of SaaS landing pages.
1. Driving Conversions
One of the primary goals of any SaaS landing page is to convert visitors into paying customers, trial users, or leads. This is achieved through strategic placement of Call-to-Actions (CTAs) that guide users to take specific steps, such as signing up for a free trial, booking a demo, or subscribing to a newsletter.
The best SaaS landing pages are laser-focused on conversion. They minimize distractions, such as excessive navigation options, and ensure the visitor's attention remains on the intended action. To maximize conversions:
Highlight CTAs prominently: Ensure CTAs are visually striking and strategically placed, often appearing multiple times throughout the page. For example, you could have a button labeled "Start Your Free Trial" at the top and bottom to ensure no opportunity is missed.
Simplify forms: Ask for essential details only, like the name and email address to reduce friction and increase the likelihood of visitors completing the desired action.
2. Communicate the Value Proposition
Unlike the home page, a SaaS landing page immediately captures a visitor's attention by clearly conveying the product's value proposition. In a competitive market like SaaS, you need to succinctly explain why your software is the best solution for a user's problem.
The best SaaS landing pages use compelling headlines, subheadlines, and bullet points to articulate:
What makes the product unique: Differentiating factors, such as innovative features or superior customer support.
How it solves problems: Addressing specific pain points with actionable benefits.
Why it’s worth trying: Explaining how the product improves efficiency, saves time, or boosts revenue.
For example, a headline like “Tailor every landing page to match your audience” immediately highlights the product's value and appeals to the visitor's need for efficiency.
3. Building Trust
Trust is a deciding factor when potential customers evaluate a SaaS product. A well-designed landing page reassures visitors that they are making a safe and informed decision by incorporating trust-building elements such as:
Social proof: Displaying customer testimonials, case studies, or reviews from satisfied users helps validate your claims. For instance, on our landing page, we showcase a case study that reads, “ACT boosted their CTA conversion rate by 12% with Fibr’s Ad Personalization Solution”. This helps to show that other businesses have used our tools to achieve their goals, which builds their trust in our tool.
Client logos: Listing recognizable brands or companies that use your software also helps to lend authority and credibility.
Certifications and awards: You can also highlight endorsements, awards, or compliance certifications to further boost user confidence.
The best SaaS landing pages weave these elements seamlessly into their design, making it easy for visitors to feel reassured without being overwhelmed.
4. Educating Visitors and Capturing Leads
Education plays a pivotal role in SaaS marketing. A landing page plays a key role in: persuading while informing users about how the software works, its features, and how it meets their needs. It achieves this using simple language, infographics, or product videos to explain complex features. Showcases real-world scenarios where the software delivers value. Some landing pages also feature FAQs or help sections that address common concerns or objections.
Equally important is lead generation. SaaS companies rely on growing their email list to nurture potential customers through follow-up campaigns. Landing pages use forms to collect visitor details such as name and email address, and offer value in exchange for contact details, such as free trials, eBooks, or exclusive content.
The best SaaS landing pages combine education with lead generation seamlessly, turning visitors into long-term prospects.
5. Showcasing Benefits and Features
Visitors need to know what sets your software apart. A landing page clearly presents the product's features and benefits, ensuring users understand its full potential. For maximum impact:
Use visuals: Screenshots, demo videos, and product images help users visualize the software in action.
Highlight benefits over features: While features are essential, it's the benefits—like saving time or increasing revenue—that resonate with users.
Focus on differentiation: Emphasize unique functionalities that competitors lack.
For example, some SaaS landing pages even highlight features like integrations, analytics, or automation tools, demonstrating how they make the user's life easier.
6. Addressing Pain Points
Every SaaS product exists to solve a problem. But how do you address it?
A landing page helps to present and show how a software product addresses these pain points directly. It helps marketers to frame the software as the solution while creating an emotional connection with the user.
For instance, a task management platform could identify a pain point with a headline that reads "Managing tasks is overwhelming."
Then follow it up with a subheadline that reads “Our intuitive dashboard simplifies task management, helping you stay on top of your work."
Ultimately, SaaS landing pages can help to empathize with the user’s struggles, build rapport with users, and increase the likelihood of conversions.
7. Improving SEO and Driving Traffic
An often-overlooked function of SaaS landing pages is their role in search engine optimization (SEO). A well-optimized landing page can improve rankings, increase the visibility of the tool online, and drive organic traffic. Some SaaS landing page SEO tactics to implement include:
Focus on keyword-rich content: Integrate keywords naturally in headlines, subheadings, and descriptions.
Use meta tags and alt texts: Optimize images and page metadata for search engines.
Publish high-quality content: Informative, engaging content attracts backlinks, boosting page authority.
Overall, well-designed landing pages achieve multiple objectives for brands.
For SaaS companies, investing in a high-performing landing page isn’t just a marketing strategy—it’s a necessity for long-term growth.
20 Best SaaS Landing Page Examples That Convert
There is no better way to learn how to craft a high-converting landing page for your SaaS than learning from others who have mastered the art.
So here, we explore the top 20 SaaS landing pages done right, focusing on what makes each example unique and effective. These SaaS landing page examples highlight essential elements like compelling value propositions, targeted CTAs, social proof and user-friendly designs, and more.
1. Mixpanel
Landing Page URL: Mixpanel Product Analytics
Mixpanel’s landing page for their product analytics is a masterclass in presenting a SaaS product for data-driven decision-making. It opens with a bold, above-the-fold section featuring a powerful value proposition, an actionable CTA, and a dynamic product visualization.
The messaging is straightforward: Mixpanel empowers businesses with advanced product analytics, allowing teams to understand user behavior and boost engagement.
The landing page is designed for both cold and hot leads, with two distinct CTAs: “Watch Quick Demo” for visitors seeking more information and “Sign Up For Free” for those ready to take action.
Further, down the page, concise copy highlights key product features and social proof is prominently displayed, featuring testimonials and recognizable brand logos to build credibility.
What we love:
Value prop and social proof: The page immediately communicates the benefits of using Mixpanel through a bold headline and accompanying subheadlines. It also builds trust with quantifiable data, such as “delighting 20,000+ paying customers” as well as logos of companies that have used the software.
Tailored CTAs: Mixpanel effectively caters to different audience segments by offering multiple CTAs— “Watch Quick Demo” for cold traffic and “Sign Up For Free” for hot leads.
Concise feature highlights: Below the fold, it breaks down the tool’s features with actionable benefits, supported by visually appealing screenshots.
Mixpanel’s landing page ranks among the 20 best SaaS landing pages in our list for its precise targeting and compelling design.
2. Confluence
Landing Page URL: Visit here
Confluence’s SaaS landing page highlights its role as a collaborative tool for teams to organize and share knowledge effectively. The page is structured to appeal to its target audience—businesses seeking enhanced team productivity.
The hero section features a clean design with a concise value proposition, an interactive product demo allowing users to preview the platform, and a simple lead capture form.
Below the fold, the page dives into specific features like content collaboration, templates, and integrations. Each feature is paired with descriptive content and imagery that reinforces usability.
Social proof is woven throughout the page, with customer testimonials and logos from well-known brands.
Internal links within the landing page guide users to explore in-depth details about features, pricing, and use cases. The page also includes a clear CTA to “Get Started Free,” simplifying the onboarding process.
What we love:
Interactive product demo: Users can experience the tool directly through an embedded product walkthrough that offers a hands-on preview.
Clear value proposition: The messaging clearly highlights benefits like improved team productivity and knowledge sharing.
Social proof: The page features logos of prominent brands as well as customer testimonials of customers who have used the software to establish trust and credibility.
The combination of interactive, clear design and strategic use of social proof makes this one of the best SaaS landing page examples for collaboration tools.
3. Userpilot
Landing Page URL: Visit here
Userpilot’s demo-focused SaaS landing page emphasizes ease of use and personalization. The layout prioritizes lead generation while maintaining a low-friction user experience.
Visitors are greeted with a concise headline that communicates the product’s value in just a few words. The central focus of the page is a short contact form, which captures essential details like company size to customize the demo experience.
What sets this landing page apart is its use of social proof and human elements. Testimonials and recognizable client logos establish credibility. The copy is intentionally minimal to keep visitors engaged without overwhelming them with information.
The CTA, “Book a Demo,” is clear and actionable, strategically placed to drive conversions. Additional design elements, such as a clean layout enhance readability.
What we love:
Concise, effective copy: Clear and concise messaging ensures visitors understand the value of the product immediately.
Personalized user experience: The short contact form asks for the visitor’s company size for Userpilot to customize the demo experience to suit individual needs.
Social proof and human touch: The page also includes customer logos, and testimonials to build trust and humanize the page.
Central contact form: The form is placed prominently to encourage conversions without overwhelming the user with too many options.
Userpilot’s landing page is a strong example of how to design a SaaS landing page for high lead generation. Additionally, the balance between simplicity, trust-building, and personalization ensures this SaaS landing page delivers high conversion rates.
4. Asana
Landing Page URL: Asana’s Product Landing Page
Asana’s product landing page uses clean design and simplicity to captivate visitors. The hero section features a minimalist layout with a bold headline and prominent black and white CTA buttons.
The use of white space and a soft color palette ensures the focus remains on the product’s key value: helping teams manage projects efficiently.
Scrolling down, the page highlights individual features. Each section is accompanied by brief, actionable headlines and screenshots, making the content digestible. Product demos embedded within the page allow potential customers to see Asana in action, showcasing the user interface and its intuitive design.
What makes it stand out:
Hero section with clear CTA: The minimalist design emphasizes the black CTA button, drawing immediate attention for users to get started.
Highlighted features: Every key feature is succinctly presented, with links for more detailed exploration.
FAQs and Chatbot: At the bottom of the page is a FAQs section that answers the most frequently asked questions about Asana. The quick chatbot at the bottom-right corner helps users to get directions about what to do next.
Actionable headlines: Each section is led by actionable text that reinforces the value proposition.
Asana’s landing page proves that simplicity can lead to conversions, making it one of the best SaaS landing pages for project management tools.
5. RingCentral
Landing Page URL: Visit here
RingCentral’s landing page demonstrates how to effectively market an AI-powered cloud phone system for businesses. The hero section greets visitors with a clear value proposition, emphasizing seamless communication through voice, SMS, and fax across devices.
The page incorporates trust-building elements like “Trusted by over 400,000 businesses,” along with security badges to reinforce credibility.
The design balances text and visuals, ensuring the page is easy to scan. Screenshots of the product in action provide transparency and help potential customers understand its features. Short, digestible copy highlights benefits like call tracking, team collaboration, and real-time analytics.
Interactive elements, including a chatbot and a plan comparison tool, make the user experience more engaging. These tools guide visitors through the decision-making process, addressing questions and simplifying the path to purchase.
What we love:
Social Proof: Statements like “Trusted by over 400,000 businesses”, customer success stories as well as company logos establish trust and credibility.
Bite-sized copy: Short, impactful landing page copy paired with visuals ensures key benefits are communicated clearly.
Live chat support: The chatbot feature adds convenience by addressing visitor questions in real time.
With its strategic use of trust signals and interactive design, RingCentral’s landing page sets a high standard for SaaS landing page examples in the communication space.
6. ADP
Landing Page URL: Visit here
ADP’s landing page for its cloud-based payroll software solution delivers a professional, business-oriented design that speaks directly to its target audience. The hero section features a clean layout with a straightforward headline and a prominent CTA, “Get Pricing,” encouraging visitors to take action.
Ratings and awards establish trust, while a secondary CTA invites users to explore demo options or request a consultation.
The page also includes a FAQ section for visitors to get quick answers to questions they have about the software. Navigation is intuitive, with a sticky menu allowing quick access to key sections.
What we love:
Professional design: Clear messaging and a business-centric aesthetic.
Trust Elements: Ratings and awards reinforce credibility.
ADP’s landing page excels at addressing pain points while guiding users through an effortless conversion process.
7. Airtable
Landing Page URL: Interface Designer
Airtable’s landing page for its Interface Designer focuses on simplicity and user engagement. The hero section delivers a crisp headline and subtext that immediately conveys the tool's purpose: enabling users to create custom interfaces. Two prominent, vibrant CTA buttons invite visitors to “Watch demo” and "Sign up for free," minimizing distractions.
The page uses a minimal design to keep attention on the product's value. Short sections highlight benefits and further down, an FAQ section provides self-service resources for visitors seeking additional information, reducing the need for direct support.
A sticky navigation bar ensures visitors can explore sections without losing their place. Interactive elements like sliders and resourceful footers keep engagement high.
What we love:
Minimalist hero section: Straightforward messaging with clear and strong CTAs.
Product visualization: Screenshots make the tool’s interface tangible.
Engagement Tools: The FAQ section enhances usability.
Airtable’s page exemplifies how focused design can effectively communicate a tool's value, which makes it a valuable addition to our best SaaS landing page examples.
8. SurveyMonkey
Landing Page URL: Visit here
SurveyMonkey’s product landing page is designed to showcase its online survey platform as an intuitive tool for gathering feedback. The hero section immediately grabs attention with a headline that emphasizes its core benefit: creating surveys effortlessly. The accompanying CTAs, “Sign up free,” and “Explore templates” drive visitors toward taking action.
Below the fold, the page highlights features, focusing on the benefits of the platform. These features are presented in easy-to-read sections, complemented by icons and brief descriptions. Trust is reinforced through company logos and a visible statement that reads “Trusted by 300K+ organizations worldwide.”
The navigation menu allows users to explore other resources like pricing and tutorials without feeling overwhelmed.
What we love:
Pricing: The page includes the pricing so visitors don’t have to dig deeper to get it.
Ease of navigation: Clear structure and well-organized content.
Compelling CTAs: Strategically placed buttons encourage action.
Overall, SurveyMonkey’s landing page provides a seamless experience that prioritizes clarity and usability, making it ideal for showcasing an online survey platform.
9. Trello
Landing Page URL: Visit here
Trello’s landing page for its web-based project management tool reflects the platform’s emphasis on simplicity and organization. The hero section prominently displays a clean, visual representation of Trello boards alongside a headline emphasizing productivity. A bright CTA, “Sign Up – It’s Free,” encourages users to get started without barriers. It also provides an excellent opportunity for lead generation.
Included in this section is a demo video to allow users to explore the platform before deciding whether to try it or not.
The landing page also includes testimonials as well as company logos with a bold statement “Join over 2,000,000 teams worldwide that are using Trello to get more done.” to build trust.
A pricing section is also included for transparency. A responsive design ensures the page looks great across devices, catering to Trello’s tech-savvy audience.
What we love:
Lead capture form: The prominent lead contact form allows for the collection of email addresses in exchange for a free trial.
Clean design: Visual clarity aligns with Trello’s organizational mission.
Actionable CTAs: Free signup reduces conversion friction.
Trello’s landing page balances functionality with aesthetics, making it one of the best SaaS landing pages for project management tools.
10. Gusto
Landing Page URL: View here
Gusto’s landing page blends creativity with functionality to promote its all-in-one platform for payroll, benefits, and HR solutions. The page greets visitors with quirky, hand-drawn illustrations and a welcoming vibe. Its hero section delivers a succinct value proposition, paired with an inviting CTA, “How Gusto works.”
The page organizes content into bite-sized sections, highlighting key features like payroll automation, benefits administration, and compliance tools. These are paired with simple visuals and descriptive text, ensuring visitors understand Gusto’s comprehensive offerings. Social proof is incorporated through awards and accolades, boosting credibility.
What we love:
Playful Design: Unique visuals create a friendly impression.
Focused Content: Minimalist layout ensures clarity.
Trust Signals: Awards and badges establish credibility.
Gusto’s landing page effectively combines style and substance, delivering a delightful user experience while driving conversions.
11. WeTransfer
Landing Page URL: View here
WeTransfer’s landing page is a perfect example of how simplicity can drive engagement. The hero section features a bold yet minimal microcopy, paired with a high-contrast black CTA button that directs visitors straight to the pricing page. The use of vibrant visuals and a clean font immediately captivates attention.
Further down, the landing page highlights WeTransfer’s ease of use and reliability as a file-sharing solution. Brief descriptions and large, colorful icons explain the product’s key benefits. The inclusion of an email signup form offers an easy entry point for users interested in exploring further.
What sets this page apart is its focus on evoking positive emotions through creative design elements, such as contrasting color palettes and inspiring imagery. These design choices align with WeTransfer’s branding as a creative-friendly file transfer solution.
Sticky navigation bar: Clear navigation toward pricing and signups.
Vibrant design: Creative visuals enhance user engagement.
User-friendly copy: Simple and to the point.
WeTransfer’s SaaS landing page stands out for its ability to maintain simplicity while capturing the essence of creativity.
12. Shopify
Landing Page URL: Shopify Website Builder
Shopify understands that people have no time to waste and their landing page is designed to capture the attention of busy professionals.
The landing page for its website builder highlights ease of use and functionality, catering to entrepreneurs and small business owners. The hero section immediately conveys value through a compelling headline “Create a Website in Minutes” and a prominent CTA inviting users to “Start free trial.” This also helps to capture leads.
The page emphasizes user empowerment with sections outlining features like customizable templates and e-commerce integration. Clear, interactive visuals demonstrate the builder’s capabilities, ensuring visitors grasp its value quickly.
What makes it stand out:
FAQs: Includes a FAQs section to help users get quick answers to their questions.
Lead capture form: Has a simple lead capture form that enables the exchange of email addresses for a free trial.
SEO focus: Optimized copy targeting small business owners searching for website solutions.
Of all the SaaS landing page examples in this list, Shopify’s Website Builder landing page is the only one lacking trust signals but has compensated it with other elements.
13. ClickUp
Landing Page URL: ClickUp Product Management
ClickUp seems to have mastered the art of crafting high-converting landing pages due to the fierce competition in the SaaS space.
The landing page for their product management captures the attention of product managers who don’t want too many tools.
First off, the hero section says it all: The headline and subheadline communicate value. That means that with ClickUp, you don’t need an extra tool. The platform allows you to manage your product development under one roof.
Each section highlights features with stunning screenshots and engaging demos to encourage conversions.
The trust indicators such as the statement “Trusted by 2 million+ teams”, company logos, accolades, and testimonials solidify trust.
What makes it stand out:
Clear value proposition: Focuses on unifying tools into one platform.
Product walkthroughs: Offers a visual tour of features.
Social proof: Displays brand logos and testimonials for credibility.
Actionable CTAs: Invites users to “Get started for free.”
ClickUp nails all key components of an effective SaaS landing page which makes their page a great addition to our list.
14. HubSpot
Landing Page URL: HubSpot Marketing Software
Renowned for its suite of software products for inbound marketing, sales, and customer service, HubSpot has also mastered the art of crafting landing pages that convert. Their marketing software landing page is one of the many examples we have.
The landing page stands out by applying Fitts' Law to optimize the placement of website elements. The hero section balances bold colors, contrasting CTAs, and a minimalist layout to create an immediate impact.
Video content showcases the platform’s usability, while the page is structured with alternating sections of benefits and testimonials to maintain visitor engagement.
What makes it stand out:
Color theory: Vibrant hues direct attention to CTAs.
Engagement-focused design: Uses balance to ensure easy skimming.
Trust-building: From company logos to case studies as well as awards and accolades, the landing page features all key trust-building elements.
Dynamic interaction: Includes a demo video to convert visitors into leads.
If we were to vote for the best SaaS landing page examples, up to this point, HubSpot would be the second from ClickUp.
15. Ahrefs
Landing Page URL: Ahrefs Site Explorer
There is no list of SEO tools that can be completed without mentioning Ahrefs. Part of their success is in the way they craft their landing pages. —and one good example is their Site Explorer’s landing page.
Catering to SEO professionals and marketers the subheadline emphasizes its core benefit— “Get an in-depth look at the organic search traffic and backlink profile of any website or URL”—with a demo section that immediately showcases the tool’s power.
Key benefits like researching competitor backlinks, seeing what keywords your competitors are bidding on, and many others accompanied by visible screenshots demonstrate what the tool is actually built for. Below the key features are the pricing plans for transparency.
What makes it stand out:
Interactive demo: Lets visitors explore tool features live.
SEO-driven copy: Clear focus on actionable benefits for marketers.
Clean visuals: Uses white space to enhance readability.
Social proof: Trusted by leading brands, displayed prominently.
There is no social proof as well as consistent CTAs throughout the page but the presence of screenshots showing the tool in action is enough to make this one of the best SaaS landing pages out there.
16. Kajabi
Landing Page URL: Kajabi Online Course Creation Platform
Kajabi has made a mark in the online course creation industry and part of their success is attributed to their mastery of effective landing pages.
Their online course creator landing page stands out for a couple of reasons:
The page employs dynamic visuals, including GIFs and animations, to demonstrate the ease of creating, marketing, and monetizing courses. Social proof, including user testimonials, is woven throughout, while FAQs reduce friction for hesitant prospects as well.
What we love:
Dynamic content: Engages visitors with visually appealing images.
Accessible entry: Features a “Get started” CTA to lower barriers.
Comparative clarity: Highlights advantages over competitors.
17. Bitly
Landing Page URL: Bitly 101
Bitly’s landing page balances informative content and clean visuals to convert visitors effectively. The hero section combines a bold, high-contrast CTA with a headline that explains the platform’s core value—creating short, trackable URLs.
Scrolling down, visitors encounter detailed benefit breakdowns, client logos for credibility, and a “Start for free.” at the bottom that ensures that users don’t leave without taking action.
What makes it stand out:
Visual hierarchy: The landing page uses white space and a clear design to keep the page clutter-free.
Compelling CTA: Contrasting CTA button colors draw immediate attention.
Social proof: Prominently displays logos of reputable brands.
Customer-focused design: Addresses pain points with clear benefits.
Featuring a simple design, Bitly’s landing page makes it a great addition to our list of the best SaaS landing page examples.
18. ZoomInfo
Landing Page URL: ZoomInfo Sales Prospecting Software
ZoomInfo offers several software solutions and each has an outstanding landing page.
The platform’s landing page for its sales prospecting solution is designed to cater to B2B sales teams looking to streamline their lead generation efforts. The hero section features a bold headline that highlights the platform's ability to help sales teams maximize productivity, accelerate pipeline, and reach revenue potential.
A clear CTA—"Free trial"—is placed throughout the page to capture user interest. The page employs dynamic visuals to demonstrate key features. It also includes ratings and case studies to solidify trust with users.
Key components:
Hero section focus: Eye-catching headline and contrasting CTA that immediately draw attention.
Feature breakdown: Organized into bite-sized sections with visuals to explain complex tools like lead scoring and CRM integration.
Social proof: Ratings, awards and accolades, testimonials as well as case studies build trust.
This landing page exemplifies other best SaaS landing pages by combining data-driven messaging with actionable CTAs and user-friendly visuals. It ensures users quickly understand the platform's value without being overwhelmed.
19. Dropbox
Landing Page URL: Dropbox Official Teams Page
Unlike other SaaS landing pages, Dropbox adopts a minimalist design approach while packing a lot of useful content for visitors. Targeting businesses and teams, the page highlights collaboration features and seamless file-sharing capabilities.
A visually engaging demo video in the hero section immediately captures attention, showing real-world use cases of the platform. The rest of the page maintains simplicity with minimal text and large visuals, allowing users to focus on the primary benefits without distractions.
Key Components:
Minimalist design: Clean layout with concise copy that avoids overwhelming visitors.
Prominent CTAs: Large, clear buttons like "Get Started" encourage immediate action.
Trust elements: Includes testimonials for credibility.
By focusing on simplicity, Dropbox delivers one of the best SaaS landing pages that convert. Its balance of design and content ensures visitors can quickly understand the platform’s value proposition.
20. Restream Studio
Landing Page URL: Visit here
Last in our list of the best SaaS landing page examples is Restream’s landing page for their studio platform.
Tailored for content creators and businesses looking to elevate their live streaming experience, the landing page packs a couple of elements that make it effective.
The hero section features a bold headline, “Supercharge your streaming,” paired with a vibrant CTA encouraging visitors to “Get started.” The demo video makes the page engaging and interesting.
The page emphasizes its USP by showcasing how users can broadcast to multiple platforms simultaneously.
Key highlights:
Real images: The use of real images of people emphasizes that this platform actually works.
Easy navigation: Scrolling reveals key benefits in digestible sections.
User testimonials: Social proof including company logos and customer testimonials enhances credibility and highlights customer satisfaction.
Utilizing real photos of users and engaging design, the Restreams landing page closes our list of the top SaaS landing pages done right out there.
Having explored examples of high-converting SaaS landing pages, let’s see how you can design yours.
SaaS Landing Page Best Practices
Creating an effective SaaS landing page involves aligning design and content to meet the needs of visitors while driving them toward a specific goal. Here are the key SaaS landing page best practices to ensure your landing pages stand out and deliver results.
1. Target a Specific Goal
As seen in the examples above, the best SaaS landing pages focus on a single, clear objective. Whether it's increasing sign-ups, promoting a free trial, or scheduling demos, having one primary goal prevents confusion and keeps visitors engaged.
To implement this, first determine the main action you want users to take. Then, design your landing page to align with that specific goal or objective.
For example, if the goal is to get users to sign up for a trial, every element—from the headline to the form placement—should guide visitors toward that action. This clarity helps maximize conversions.
2. Understand Visitor Expectations and Needs
To create a successful SaaS landing page, put yourself in the visitor’s shoes. Ask yourself questions like “What are they searching for?” “What problem are they trying to solve?”
The best SaaS landing pages directly address these needs by delivering relevant, concise information.
Start by researching your target audience. You can use surveys, polls, interviews, or analytics tools to identify their pain points and expectations. Then, craft headlines, subheadings, and content that clearly show how your software provides a solution.
For instance, if your SaaS helps teams improve collaboration, make that benefit the focal point of your messaging.
3. Lay Out the Value Proposition from the Get-Go
Visitors decide within seconds whether to stay on your page. This means your value proposition must be front and center. Use a compelling headline that communicates the core benefit of your SaaS product, supported by a brief subheading or bullet points for clarity.
For example, instead of a vague statement like “Revolutionize Your Workflow,” try “Save 30% of Your Team’s Time with Our Collaboration Tool.” Specificity builds trust and resonates with visitors.
The best SaaS landing pages also reinforce the value proposition with visual elements like screenshots, testimonials, or videos to showcase the software’s capabilities.
4. Keep the Language Simple and Straightforward
Avoid technical jargon or overly complex explanations. A great SaaS landing page speaks in the language of its target audience. Use short sentences, a conversational tone, and clear examples to convey your message.
For instance, instead of saying, “Our software utilizes advanced algorithms to optimize task efficiency,” you could write, “Get more done with AI-powered tools that simplify your workflow.” Simple language keeps visitors engaged and ensures your message is understood.
5. Optimize Your CTAs
Your call-to-action (CTA) is one of the most essential elements on your landing page. The best SaaS landing pages use CTAs that are highly visible, action-oriented, and relevant to the goal. Use contrasting colors to make the button stand out, and choose actionable language like “Start Your Free Trial” or “Get Started Now” instead of generic phrases like “Submit.”
To optimize your CTAs further, ensure their placement is intuitive. Include the primary CTA above the fold, and repeat it strategically throughout the page for users who scroll. Conduct A/B testing regularly to identify which designs and phrases drive the best results.
6. Incorporate High-Quality Visuals
How would you feel landing on a page without any visuals, just blocks of text? Feels overwhelming and boring, doesn’t it?
Visuals play a pivotal role in making a strong first impression and boosting engagement. The best SaaS landing pages leverage high-quality images, illustrations, and videos to communicate professionalism and build trust.
Use visuals that align with your brand identity and resonate with your audience.
For example, a hero image or video at the top of the page can immediately capture attention while conveying the essence of your product. Ensure that these visuals are sharp, relevant, and optimized for fast loading to prevent slowing down your page.
Practical Tip: Invest in professionally designed graphics, use tools like Canva, or take actual photos of real users for polished visuals. Make sure images and videos are responsive and look good on all devices.
7. Showcase Your Product in Action
One of the hallmarks of the best SaaS landing pages is their ability to demonstrate the product’s value through visuals. Showing your product in action helps visitors understand how it works and the benefits it offers.
For example, include screenshots, demo videos, or animated walkthroughs to illustrate the user interface and features.
Focus on how your product solves specific problems rather than listing every feature. A brief, engaging video can significantly increase understanding and engagement, making visitors more likely to convert.
Practical Tip: Use tools like Loom or Vidyard to create short product walkthroughs. Keep the video concise (1-5 minutes) and focus on your unique selling points.
8. Minimize Distractions
A cluttered SaaS landing page can overwhelm visitors and reduce conversions. The best SaaS landing pages are clean, focused, and free from unnecessary elements that could distract from the primary goal.
To achieve this, remove complex navigation menus, multiple CTAs, or irrelevant links. Every element on the page should support the main objective, whether it’s signing up for a trial or downloading a resource. Use a minimalist design that looks professional and also guides users seamlessly toward taking action.
Practical Tip: Use white space effectively to highlight key content and CTAs. Avoid overwhelming visitors with too much text or competing visuals.
9. Incorporate Social Proof
Social proof builds credibility and trust, especially for first-time visitors. Including testimonials, case studies, or user reviews on your SaaS landing page shows that others have benefited from your product, making potential customers more confident in trying it.
You can also display logos of well-known companies that use your software or showcase specific success metrics, such as “Trusted by 10,000+ teams worldwide.” If possible, include real names, photos, or videos with testimonials to make them more authentic and relatable.
Practical Tip: Reach out to existing customers for testimonials or success stories. Then display them prominently near your CTAs to reinforce trust at critical decision-making points.
10. Optimize for Mobile
With an increasing number of users browsing on mobile devices, optimizing your SaaS landing page for mobile is non-negotiable. The best SaaS landing pages are responsive, meaning they adapt seamlessly to different screen sizes without losing functionality or design quality.
Test your page to ensure that text, visuals, and CTAs are readable and easy to interact with on mobile devices. Simplify navigation, use larger buttons, and ensure that forms are easy to fill out on smaller screens.
Mobile optimization not only enhances user experience but also boosts your search engine rankings.
Practical Tip: Use Google’s Mobile-Friendly Test to check how well your landing page performs on mobile devices then optimize it based on the suggestions provided by the tool.
11. Iterate with A/B Testing
The journey to creating one of the best SaaS landing pages doesn’t end when you hit the publish button. You need to test and refine your pages regularly to keep them optimized.
A/B testing allows you to experiment with different elements—such as headlines, images, CTAs, or colors—to determine what resonates most with your audience.
For example, you might test two versions of a CTA button: one that says “Start Your Free Trial” and another that says “Get Started Now.” Analyzing user behavior and conversion rates will help you make data-driven decisions to improve your page over time.
You can use tools like Fibr AI’s A/B testing to test and refine your landing pages effectively.
This tool uses AI to provide suggestions for copy variations and other elements to boost your A/B testing process.
For best results, ensure you focus on one element at a time to identify its impact accurately.
Designing an effective SaaS landing page isn’t an easy task. It requires attention to detail, a focus on user experience, and continuous optimization. That’s looking at most SaaS landing pages out there, you’ll notice that many marketers are still struggling to nail their landing pages.
For you, you are lucky to have landed on this page because using the SaaS landing page examples, as well as the best practices outlined, you will be able to craft high-converting landing pages in minutes.
FAQ
1. What is a SaaS landing page?
A SaaS landing page is a web page designed to promote a Software-as-a-Service product and drive user actions like sign-ups or purchases. It typically features a clear value proposition, a compelling call-to-action, and elements like social proof, customer testimonials, and product visuals to enhance conversions.
2. Why is social proof important on a SaaS landing page?
Social proof, such as testimonials, case studies, and client logos, builds trust and credibility with visitors. It reassures potential customers by showcasing others’ positive experiences, making them more likely to engage with your product or service. Trust is a critical factor in driving SaaS conversions.
3. How can I optimize my SaaS landing page for mobile devices?
Ensure the page is fully responsive, with fast-loading elements and a user-friendly layout. Use concise text, easy navigation, and clear CTAs as well. Prioritize visuals and design simplicity to provide a seamless mobile experience, as many users access SaaS pages via smartphones and tablets.
4.How does a SaaS landing page work?
A SaaS landing page works by guiding visitors toward a specific action, such as signing up or purchasing. It presents a clear value proposition, explains product benefits, and uses persuasive elements like CTAs, visuals, and social proof. Its focused design minimizes distractions to maximize conversions effectively.
