You will likely get ten different answers if you ask ten different digital marketers this question. In reality, the response is "it depends." And it changes a lot depending on your call to action, product, and goals. But if you're simply looking for a general idea, 2-5% is a good range. 

Conversion Rate Optimization for Landing Pages

1. Give pages an authentic proof of value

When a person is making a major buying decision, he usually asks his friends for advice first. "Social proof" is a concept that goes by this notion: people tend to like something that other people like. Some of the examples of social evidence include case studies, social sharing buttons, and even client testimonials.

Lead generating landing pages with a social proof tends to be the number-one reason why visitors to a landing page sign up to an account or make a transaction. Pages with social proof in the copy average 12.5%, compared to pages that do not contain social proof, which average 11.4%.

2. Improve Page Loading Speed

Another tip of conversion rate optimization for landing pages is to improve the loading speed of landing pages. The speed at which a website loads has a major impact. In fact, a little one-second lag in page load time might cause a 7% decrease in conversions.

Your lead generating landing pages may load more slowly due to a number of reasons. Larger-than-life photos are the most frequent culprit. Pages without huge images had an average conversion rate of 11.4% in an analysis of 18,639 landing pages, whereas pages with oversized images had an average conversion rate of 9.8%.

3. Optimize Landing Page for Mobile 

Compared to PC users, today mobile phone users spend over twice the time online.

Therefore, a great percentage of traffic will most probably bypass you if landing pages are not optimised for mobile visitors. As research goes, the average conversion rate for mobile-friendly landing pages is at more than 11.7%, while the average conversion rate for desktop-only pages stands at 10.7%.

In addition to making highly converting landing pages responsive, consider how consumers interrelate and work with your website differently on desktop and mobile devices. A more streamlined option would be shorter, multiple-choice sign-up forms that are easier to complete on a mobile device, while the mobile landing page that converts should also be more simplified. Considering this tip of conversion rate optimization for landing pages is of utmost importance.

4. Improve Your Call-to-Action

There should be one clear call to action on every landing page that instructs visitors on what to do next. Confusion among visitors brought about by competing CTAs reduces the number of leads.

The average conversion rate for landing pages with one link was 13.5%, according to research, whereas the average conversion rate for pages with two to four links was 11.9%. The conversion rate decreased even more to 10.5% for five or more connections.

5. Make Your Landing Page Interesting 

Most visitors make up their minds in a matter of seconds on whether or not to stay on a certain page. Multimedia components are crucial to giving your landing pages life for this reason. Videos on landing pages can boost conversions by 86%, according to research.

Remember, you are going to want some flair to your lead generating landing pages to make them more aesthetically pleasing, but don't overdo it. Never create a page that is too flashy for something that needs a clear, simple design.

6. Ensure You Are Addressing Your Target Audience

The customers of today are looking at messaging that is incredibly targeted, relevant to them, and addresses their needs and interests. That is why if the landing page does not connect with visitors, it doesn't matter how amazing it looks; it will not convert at a high rate. Conversion rate optimization for landing pages is crucial here.

Consider the purpose of every landing page-for a particular campaign, buyer persona, or channel. Ensure the content is appropriate for that specific channel. For instance: It's crucial to have a different landing page for each group if you are pitching a top CRM software to marketers and sales representatives. In this manner, you can address the various features, advantages, and pain points that that specific visitor is affected by. Conversion rate optimization for landing pages helps tailor the message to each group effectively.

7. Reduce Text on Landing Page 

Instead of reading pages through to the end, most web users scan them. Because of this, landing pages containing a lot of words typically have lower conversion rates. Examine the following data

The average conversion rate for landing pages with less content is 14%, while the rate for landing pages with too much copy is 11%. Conversion rate optimization for landing pages involves streamlining content to improve these metrics.

In the business services industry, landing pages with less than 100 words convert 50% higher than those with more than 500 words.

Because of this, we recommend you to simplify the content and only provide the most important details. Think about text formatting as well. Utilise headers, bullets, and space to create breaks in lengthy text passages.

8. Test, Test, Test

As was already discussed, your conversion rate can be affected by every little aspect on your landing pages. It is therefore crucial to test your landing page that converts as frequently as possible in order to determine what is and is not effective. Take a look at these figures regarding the advantages of regular testing:

Businesses who employ 47% more techniques and run 50% more tests on average to increase conversion had higher rates of conversion last year. CRO marketing often involves using these techniques effectively.

Conversion rates are more likely to improve and businesses using nine or more optimization techniques are more likely to be satisfied with their conversion rates.

82% of businesses that optimize their conversion rates systematically report higher conversion rates. 

9. Utilize Tools to Track Your Efforts 

Monitoring the digital marketing strategies will further assist in identifying what is working and what is not. Monitoring will keep you at an arm's length with regard to knowing whether you are moving in line with your objectives and goals, hence, it's one stage that you should not miss out on.

You can track your efforts with many tools, including multivariate testing, Google analytics, and A/B testing tools. The A/B testing tool allows you to test whether two versions of a website or campaign work better. You can compare two versions of a website or campaign to see which one works better by using A/B testing tools. A/B testing is an excellent technique to test campaigns and determine which version is better for your company in order to boost online sales and generate income. Landing page optimization is crucial in this process, since it helps you improve the efficacy of your ads and hone your ideas.

10. Understand Your Customer Behaviour

You must comprehend how customers behave. More sophisticated marketing strategies that will respond to the needs and pain areas of your target audience might emerge once you come to understand their behaviors as well as their needs and pain areas. Understanding consumer behavior allows for cost-effective sales and marketing initiatives while increasing cross-selling to current clients.

There are several approaches you may take to improve your comprehension of user behaviour, such as using tools for website session recording. By using these tools, you can create the best landing pages for lead generation so that the people who visit your website have their best experience.

Using these tools, you can analyze the way a visitor to your website navigates around it and make necessary adjustments. Paying close attention to detail and being willing to try out new things are necessary for continuously improving conversion rate optimization for landing pages.