Wondering what you can do to make the effectiveness of your landing pages better?

There are certain practices that numerous marketing and website experts deem fit to ensure more conversions through your landing pages;

1. Use a Strong Headline and Content to Connect

Gitnux Market Data Report 2024 reveals that More than 55% of the visitors spend less than 15 seconds on a landing page. Falling within this metric will keep your website unnoticed. 

Remember your goal is to get the viewer hooked with the first line itself! That's where the relevance of a strong and connecting headline comes into play. The content on your landing page is of primary importance to keep them hooked to the website. Thus, you'll have to ensure that your headline gives a good sneak peek into the possible content that follows.

Ensure that while you frame your content and its headline, you analyze your prospective customers. Understanding their pain points, and their experience is necessary to ensure that your headline and content resonates with the viewers and tries to offer them a solution. Above all, you must ensure that your content delivers a clear and easy-to-understand message.

While framing your headline, consider the following factors;

• Address the problem: Create a headline that directly addresses the problem of your customers. Beating around the bush would be of no help.

• Present your solution: Ensure that when your customers click on the CTA button, they get a solution to their problem. This’ll make them want to connect with you.

• Engage them: Use stats, figures, data, etc, to give them an authentic appeal. Web personalized metrics will portray your effectiveness and make them give your services a try.

  
  

2. An Attractive Offer

Sometimes all it needs is to connect with a prospective customer to give them an offer they cannot turn down. This can come in the form of free demo sessions, discount coupons, or other attractive services that'd make their life easier and problems go away. 

However, throwing the offer at their face won't help. They need to understand how your offer is going to benefit them and what they need to give in return. Consider attaching a "limited" tag on your offer to create that urgency. 

3. Ensure a Connection Between Your Page and Advertisements

Sometimes customers click on an advertisement with some hope and find themselves disgusted upon reaching the landing page. This happens when there is little connection between the ad and the landing page or the landing page doesn't live up to the expectations created by the advertisement. Under such circumstances, losing customers becomes unavoidable. 

Ensure that there is a consistent message between ads and landing page, i.e. both displaying the same tonality, the same offers, and following the same narrative. This will also contribute towards building trust for your brand, owing to the transparency between ads and reality. 

4. Segmenting Your Landing Pages Depending on Audiences

Different people with different needs and perspectives come to visit your landing page and website for your products and services. Addressing them with a generic tone and solution might not be interesting as people often want a personalized experience. Segmenting your landing page depending on your prospective customers will make your task easier. Failing in this segmenting might make you indulge in irrelevant messages which in turn loses your prospective customers. Thus, try and cater to the different needs of your audiences to drive more sales.

5. Conversational Language is Important

One of the primary needs for your website and business success is to establish a personal bond with your customers. This begins with the basics of striking up a conversation. Addressing them in a formal tone will make them feel disassociated and unwelcome. On the contrary, sticking to a conversational tone might make them feel one with the brand. Feeling important will ensure that they trust your brand for solutions to their problems. This tonality has to prevail right from the headline to the CTA.

6. Personalize Your Landing Page

Landing pages and web personalization have emerged as one of the most important necessities in today's marketing world. This can come in the form of segmenting your landing page as mentioned above or trying something distinctive for every batch of customers. One of the best ways to do it would be to use an AI marketing tool like Fibr, which sports a personalization feature to make landing pages look different for every customer. Thus every customer would get to see your web landing page in the way they’d wish to! Isn’t that exciting?

7. Make Your Landing Page Mobile-Friendly

Nowadays people are more associated with their mobile phones than laptops or desktops. People spend hours scrolling through social media platforms, where they get to see numerous products depending on their whims and needs. No wonder top brands sport their campaigns on such social media sites viewed via mobile phones. While your ads become visible on mobile phones, your landing page must be mobile-friendly. Thus, when they click on your ad and drop it on your landing page, they shouldn't have trouble scrolling through it, reading the content, or accessing the features. The greater the comfort, the better the results!

8. Use images Related to Your Product

Just text would be a boring affair, isn't it? Why not add some visuals to make it more engaging for the landing page visitors? 

Using high-quality photos related to your product and services will make your prospective customers understand your product better. Moreover, it’ll have you break the text chunks and present an interactive story.

Here you need to ensure that you don't use generic or stock images available online. This might make the viewers doubt your product's genuineness and affect its word-of-mouth. Instead, focus on exact and custom photos that'll give more clarity. Avoid resorting to self-playing videos or carousels as it might cause a disturbance or distraction while your viewers are going through the page. Also ensure that there's sufficient contrast between the pictures and written content, for promoting clear visibility.

9. Add Elements to Make Your Landing Page Look More Credible

Having simple product descriptions or product images won’t suffice when it comes to increasing the credibility of your landing page. Your prospective customers need more guarantee and authenticity before choosing to invest in your product. There are certain elements that you can consider while crafting your landing page, that’ll help in enhancing its authenticity;

• Case studies: Project case studies on your website showing how your product served customers and got rid of their problems. This can come in the form of small paragraphs along with backlinking to your product.

• Awards: Proudly sport any award your business or product has won in the industry. This ranks its credibility by manifolds.

• Customer testimonials: Customer testimonials are an important part of any web landing page. More than what’s presented in the product description, viewers like to go through authentic customer testimonials that give a real look into your product. This section can provide a platform to sport the USPs of your product.

• Authentic certifications: Legit certifications show that your product has gone through necessary checks before making it to the market. Such certifications are also a testimony to the authentic results offered by the product. This increases trust among the viewers and leads to more conversions.

• Customer logos: Provided you are a B2B business, don’t shy away from sporting your business clients. Sporting their logos on your landing page will show the scale of your work and the trust you gained across the business industries. 

  
  

10. Try Video Options

Apart from appealing text information, you can try making videos for your brand and product. Videos are an engaging medium to connect with your customers and can have a positive impact on driving sales.  There are different video types that you can use to establish communication lines with your customers;

• Video explanations: Videos explaining your products, their services, and benefits can be a great way to communicate with your customers. This will make it easier for them to understand your product.

• Customer testimonials: Video testimonials from your previous customers will let out an authentic image of your brand and product. This'll encourage prospective customers to give your product a try. Them talking about your product’s benefit will do more good than anything.

• Animated videos: Animation is a great way to engage your customers with fun. It can make boring topics look engaging, thereby making the customer go through every positive aspect of your product. Honestly speaking, animation's effectiveness isn't limited to kids only!

• Demo videos: Consider creating demo videos where you take your prospective customers through the nooks and corners of your product. Such videos will help you explain the products.

  
  

11. Consider Drawing Comparisons with Your Competitors

Your competitors can also create leverage for your business. Present competitive insights about how your product fares better than your competitor's product while offering a better solution. Try to create visual ads that present their service and features that give your brand leverage. This can be a great way to present your strengths, opportunities, weaknesses, and threats. 

12. Remove Unnecessary Links and Navigation

Unnecessary external links and navigation can ruin the experience of your landing pages. Their existence can lead to unnecessary clicks that take the viewer away from your product. Thus, chances are that they'll abandon your page and move to another one with a smoother experience. Ensure that your landing page projects everything related and necessary to your product.