Can AI help with experiment design?

Yes, AI can be a big help with experiment design. It can suggest what variables to test and how to structure those tests for the best results. For instance, AI might recommend testing changes to a CTA button’s color, placement, or text to see what resonates best with your audience. It can also suggest the most effective experiment format, like A/B or multivariate tests, based on previous results. By automating much of the testing setup, AI saves time and effort while making sure you’re testing the right things.