How do I choose a conversion rate optimisation professional in Halifax?

Look for someone with hands-on experience in improving website conversions, not just general marketing. Review their work samples and ask about past tests they’ve run. Check if they use analytics tools, testing platforms, or session tracking software. Local references are a bonus, especially if they’ve worked with similar industries. Make sure they can clearly explain what they’d test first and how they would measure results. Transparency and a data-first mindset are good signs.