What are the key metrics to track for conversion optimization?

To improve your Shopify store’s conversion rate, start by simplifying your site’s layout and making navigation effortless. Next, highlight product benefits with clear, persuasive copy and sharp images. From there, streamline the checkout process to enable fewer clicks and fewer drop-offs. Then use real reviews, star ratings, and customer photos to build trust. Lastly, perform A/B testing to see what works for your audience and use tailored recommendations to move the needle for your store.